Netflix · AI product · Senior · 45 to 60 minutes

How should Netflix introduce AI to creatives?

Netflix is a global streaming entertainment company that makes and distributes films, series, and other video content. Answer this product management case and get it graded line by line against a weighted rubric.

AI product strategy
Change management
Stakeholder alignment
Risk judgment
Adoption planning

The situation

You are a senior PM for internal product at Netflix. A senior executive asks you to recommend how Netflix should approach AI-assisted tools for creative work across the company. Recent advances in generative AI have created pressure to move quickly, but many creative stakeholders are uneasy. Some see useful potential, others worry about quality, artistic judgment, ownership, and what wider adoption could signal about Netflix's values. Assume several thousand creative users could eventually be affected. Leadership does not want a generic AI position paper. They want a product and rollout strategy that helps the company learn where these tools add value, without damaging trust or pushing teams into workflows they reject. The hard part is that this is not only a capability question. Even if AI can help in parts of creative work, it is unclear where it should be used, who should decide, and how to make the proposed future concrete enough for busy skeptical users to respond to it. You need to recommend a path forward before broad rollout decisions are made.

What to produce

Write a 2 page strategy memo to Netflix product and creative leadership.

Your answer must

Define the decision clearly and separate what AI may be technically capable of from where its use would be acceptable in creative work.
Recommend an initial approach and sequencing plan, including how you would move from exploration to limited use to any broader rollout.
Explain how you would build trust, invite critique, and gather feedback from skeptical creative stakeholders before scaling.
Propose a lightweight governance model covering quality, human accountability, and sensitive use cases.
Specify how you would measure progress during the early rollout, including product learning, user sentiment, and signs of safe adoption.

Constraints

Trust is currently low and stakeholder views vary widely across creative teams.
Do not assume current AI output is reliable enough for all creative tasks.
Your approach must be able to scale beyond one team to several thousand potential users over time.
Final creative accountability must remain with humans, not the model.

Format

Use sections with short headings, recommendation, rationale, rollout, risks, and metrics.

How Netflix actually played it

Describes how a Netflix product leader rolled out AI tools to creative teams through writing, discussion and imagined future press posts rather than a mandate. A model for change management on an AI product.

Separate what AI can do from what it should do
Make the future state concrete so users can react to it

Built from Parsing Can from Should: How Netflix's Product Team Got Thousands of Creatives to Trust AI by First Round Review.