PM case studies you can solve and get graded.
536 product management cases set at real companies, from Spotify to Stripe. Write your answer and get it graded line by line against a rubric. 506 of them are built from a real write-up, so when you are done you can read how the company actually played it.
- 536 case studies
- Product sense
- Metrics
- Strategy
- AI product
- Go-to-market
- Execution
Product sense case studies
- Spotify, Improve Repeat Podcast ListeningSpotify · Mid
- Airbnb monthly stays experienceAirbnb · Senior
- Google Maps EV Road Trip PlanningGoogle Maps · Mid
- Help new graduates land a first job on LinkedInLinkedIn · Entry
- Duolingo for a learner with a trip in four weeksDuolingo · Entry
- How should Duolingo re-engage returning learners?Duolingo · Entry · Real story
- How should Duolingo improve daily learning habits?Duolingo · Entry · Real story
- How should Pocket improve first-session retention?Pocket · Entry · Real story
- How should Blinkist onboard new users?Blinkist · Entry · Real story
- How should Instagram boost casual sharing?Instagram · Mid · Real story
- Which buyer problem should Zillow solve first?Zillow · Entry · Real story
- Increase LinkedIn engagement in the USLinkedIn · Entry · Real story
- Should Blinkit handle hospital orders differently?Blinkit · Entry · Real story
- How should Duolingo evolve streaks?Duolingo · Entry · Real story
- How should LinkedIn signal job seeking?LinkedIn · Entry · Real story
- Help shoppers find missed accessoriesAmazon · Entry · Real story
- How should Calendar reduce meeting overload?Google Calendar · Entry · Real story
- Should Apple promote a movie in Wallet?Apple · Entry · Real story
- Raise Zepto basket size without extra frictionZepto · Mid · Real story
- Increase Daily Playtime in PUBG MobilePUBG Mobile · Mid · Real story
- Instamart retention in Tier-2 citiesSwiggy Instamart · Mid · Real story
- How should Duolingo test demand?Duolingo · Entry · Real story
- Why is Airbnb adoption uneven?Airbnb · Entry · Real story
- How should Zepto drive first order activation?Zepto · Entry · Real story
- How should Headspace order first-run onboarding?Headspace · Entry · Real story
- Improve Notion's first-time onboardingNotion · Entry · Real story
- How should Fitbit surface Premium in the app?Fitbit · Entry · Real story
- Reduce Netflix browsing before playNetflix · Mid · Real story
- Fix broken flow in music discoverySpotify · Mid · Real story
- Fix damaged item support on BlinkitBlinkit · Entry · Real story
- What should Zepto fix before first order?Zepto · Mid · Real story
- Where should Facebook launch local commerce?Facebook Marketplace · Mid · Real story
- Decide how Wordle should support sharingWordle · Entry · Real story
- How should Grab serve grocery shopping?Grab · Mid · Real story
- Improve rider driver communicationGrab · Entry · Real story
- How should Dropbox onboard mobile first users?Dropbox · Mid · Real story
- How should Stripe help users with tax?Stripe · Mid · Real story
- Reduce Failed Payment Churn in BillingStripe · Mid · Real story
- How should Intercom rate support conversations?Intercom · Mid · Real story
- What should open first in the Messenger?Intercom · Mid · Real story
- How should Messenger ask for attention?Intercom · Mid · Real story
- How should Linear improve project status visibility?Linear · Mid · Real story
- How should Linear act on feature requests?Linear · Mid · Real story
- Which email problem should Notion solve firstNotion · Entry · Real story
- Gated community pickups break downLyft · Mid · Real story
- Reduce notification confusion in SlackSlack · Mid · Real story
- Expand My Network beyond People You May KnowLinkedIn · Mid · Real story
- Improve retention for returning learnersDuolingo · Mid · Real story
- How should Gong validate its first beta?Gong · Senior · Real story
- How should Linear shape its first beta?Linear · Senior · Real story
- Who should Retool target first?Retool · Senior · Real story
- What Should Binti Build After Growth StallsBinti · Mid · Real story
- How should Kubecost validate demand?Kubecost · Mid · Real story
- What should WorkOS launch with first?WorkOS · Senior · Real story
- Should Gmail Enable Actions Inside Emails?Gmail · Entry · Real story
- How should Netflix personalize the home page?Netflix · Mid · Real story
- Keeping Foursquare rewards motivatingFoursquare · Mid · Real story
- What should happen to the Sessions page?PostHog · Entry · Real story
- How should Linear handle customer requests?Linear · Mid · Real story
- How should Linear handle project status sharing?Linear · Mid · Real story
- How should Duolingo use social to deepen habits?Duolingo · Mid · Real story
- How should Uber offer car seats?Uber · Entry · Real story
- Should Meta Invest in Social Audio Again?Meta · Mid · Real story
- Who should use Google's smell API first?Google · Entry · Real story
- Should Reddit Gate Search Visitors?Reddit · Mid · Real story
- How should Spotify reduce passive listening risk?Spotify · Senior · Real story
- Refresh Crumbl's Loyalty ProgramCrumbl · Mid · Real story
- What should Google build for air travelers?Google · Entry · Real story
- Should Figma change core selection behavior?Figma · Mid · Real story
- How should Auto Layout evolve?Figma · Mid · Real story
- What should readers see first in the app?Substack · Entry · Real story
- Should Miro support planning after brainstorming?Miro · Entry · Real story
- Should Miro formalize canvas diagramming?Miro · Entry · Real story
- Should Miro solve presenting inside the board?Miro · Entry · Real story
- Should Monzo solve pay over time needs?Monzo · Mid · Real story
- How should Monzo support borrowers in difficulty?Monzo · Mid · Real story
- Should Monzo productise user made saving hacks?Monzo · Mid · Real story
- Where should Monzo start in mortgages?Monzo · Mid · Real story
- How should Khan Academy improve student motivation?Khan Academy · Mid · Real story
- Word feels bloated as features keep growingMicrosoft · Senior · Real story
- Should Buffer help users manage commentsBuffer · Mid · Real story
- A stuck HEY feature with a fixed time budget37signals · Mid · Real story
Metrics case studies
- Order Drop Diagnosis for One Large CityUber Eats · Mid
- Instagram Reels North Star and GuardrailsInstagram · Senior
- Measure success for Slack HuddlesSlack · Entry
- Health Scorecard for Netflix Ads PlanNetflix · Senior
- Zomato ETA experiment, trust up, conversion downZomato · Mid
- How should Superhuman judge launch readiness?Superhuman · Mid · Real story
- Which growth lever should Duolingo back?Duolingo · Senior · Real story
- Where should Duolingo find its next DAU growth?Duolingo · Mid · Real story
- Pick Facebook's activation metricFacebook · Mid · Real story
- How should Medium measure product value?Medium and Substack · Mid · Real story
- How should Substack measure success?Substack · Mid · Real story
- Why are Shorts uploads down while viewing is flat?YouTube · Entry · Real story
- How Much Should Dropbox Bet on Referrals?Dropbox · Mid · Real story
- IKEA online purchases down 30%IKEA · Mid · Real story
- Why are fewer new Instamart users buying?Swiggy Instamart · Mid · Real story
- Instamart cart to order conversion fellSwiggy Instamart · Mid · Real story
- Sign ups are high, engagement is lowTasknest · Entry · Real story
- Weak daily use after music app sign-upTuneLeaf · Entry · Real story
- Fitness app DAU dropped 25 percentStrideLoop · Entry · Real story
- Google Maps navigation starts fell 11%Google Maps · Mid · Real story
- YouTube DAU growth has stalledYouTube · Mid · Real story
- Duolingo lessons per user are droppingDuolingo · Entry · Real story
- Why are new Spotify users leaving after 2 songs?Spotify · Mid · Real story
- Shorts watch time fell 25 percentYouTube · Mid · Real story
- Why are new Clubhouse users not coming back?Clubhouse · Mid · Real story
- What should Netflix optimize in experiments?Netflix · Senior · Real story
- Cut post allocation ride cancellationsGrab · Mid · Real story
- How should Shopify measure merchant retention?Shopify · Mid · Real story
- Should Stripe show BNPL at checkout?Stripe · Mid · Real story
- How should Stripe measure payment method impact?Stripe · Senior · Real story
- Should Stripe localize subscription prices?Stripe · Mid · Real story
- Should Stripe build payment method testing?Stripe · Mid · Real story
- How should Intercom prove support drives revenue?Intercom · Mid · Real story
- How should Duolingo break down DAU growth?Duolingo · Senior · Real story
- How should Duolingo judge hundreds of experiments?Duolingo · Mid · Real story
- How should Duolingo test copy by language?Duolingo · Mid · Real story
- How should Duolingo improve streak retention?Duolingo · Mid · Real story
- How should Netflix measure recommendation value?Netflix · Senior · Real story
- How should PYMK balance growth and equity?LinkedIn · Senior · Real story
- Where is Clubhouse losing new listeners?Clubhouse · Mid · Real story
- Raise Notification Opt In for Message RepliesLinkedIn · Mid · Real story
- How should Patreon improve creator activation?Patreon · Senior · Real story
- Which retention metric should mobile growth use?SoundCloud · Mid · Real story
- How should Fitbit reverse falling engagement?Fitbit · Mid · Real story
- How should Netflix test title artwork?Netflix · Senior · Real story
- Pinterest growth plan with noisy metricsPinterest · Senior · Real story
- How should Superhuman measure fit?Superhuman · Mid · Real story
- Reset Metrics for a Slowing Google SurfaceGoogle · Mid · Real story
- How should Buffer judge an early Start Page launch?Buffer · Mid · Real story
- Should Mixpanel rethink its navigation?Mixpanel · Mid · Real story
- How should Mixpanel raise customer satisfaction?Mixpanel · Senior · Real story
- How should Hinge read retention and churn?Hinge · Mid · Real story
- How should Duolingo build a daily habit?Duolingo · Entry · Real story
- Should Facebook test richer post feedback?Facebook · Senior · Real story
- How should ChatGPT launch success be measured?OpenAI · Mid · Real story
- Why did Reddit data transfer triple overnight?Reddit · Mid · Real story
- How should Facebook test ads revenue growth?Facebook · Senior · Real story
- How should Instagram measure Reels?Instagram · Mid · Real story
- What Should Hinge Optimize For?Hinge · Senior · Real story
- Which retention bet should Peloton make?Peloton · Mid · Real story
- What Should Netflix Do About Long Inactive Subscribers?Netflix · Mid · Real story
- Hyperline's slow path to first billing valueHyperline · Mid · Real story
- Which metric should guide Experiences?Airbnb · Mid · Real story
- Why are installs not becoming a habit?BeReal · Mid · Real story
- How should we measure our RAG assistant?MapleLoop · Mid · Real story
- How should Figma improve comments?Figma · Mid · Real story
- Which discovery channel should Substack back?Substack · Mid · Real story
- How should Monzo improve self serve support?Monzo · Mid · Real story
- Raise Monzo US signup completionMonzo · Mid · Real story
- What belongs in the next Office UI?Microsoft · Senior · Real story
- How should UserVoice price for conversion?UserVoice · Mid · Real story
Strategy case studies
- Figma's AI boundary: make, monetize, or own the recordFigma · Senior
- Instamart's Next High Value CategorySwiggy · Mid
- Canva Enterprise Strategy for Marketing TeamsCanva · Senior
- Strava subscription strategy resetStrava · Mid
- Shopify for First-Time Weekend SellersShopify · Entry
- How should Perplexity win distribution?Perplexity · Mid · Real story
- Where Should Rapido Win in Indian Ride Hailing?Rapido · Mid · Real story
- How should WhatsApp curb harmful forwards?WhatsApp · Mid · Real story
- Should Reddit make search a core action?Reddit · Mid · Real story
- How should Clubhouse sustain growth?Clubhouse · Mid · Real story
- What should Tiny Speck build after Glitch?Slack · Mid · Real story
- How should Netflix respond to account sharing?Netflix · Mid · Real story
- Should Starbucks make stored value core?Starbucks · Mid · Real story
- Where should Duolingo find new revenue?Duolingo · Mid · Real story
- What should ChatGPT do in India after a free year?OpenAI · Senior · Real story
- Increase Reddit revenue per active userReddit · Mid · Real story
- Paid growth is slowing in India and BrazilSpotify · Mid · Real story
- How should Amazon respond to quick commerce?Amazon · Senior · Real story
- How should Zepto improve profitability now?Zepto · Senior · Real story
- Should Snapchat add broadcast sharing?Snapchat, Instagram and WhatsApp · Entry · Real story
- How should LinkedIn create a daily habit?LinkedIn · Entry · Real story
- How should Duolingo fund growth?Duolingo · Entry · Real story
- How should Airbnb refocus search and booking?Airbnb · Mid · Real story
- How should ChatGPT start monetizing?OpenAI · Entry · Real story
- Should Meta launch a text app through InstagramThreads · Mid · Real story
- WhatsApp Payments strategy in IndiaWhatsApp · Mid · Real story
- Should WhatsApp add broadcast updates?WhatsApp · Mid · Real story
- What should TikTok prioritize next?TikTok · Mid · Real story
- How much should Kayak optimize hotel conversion?Kayak · Mid · Real story
- How should Spotify challenge Apple in podcasts?Spotify and Apple · Mid · Real story
- Where should Stripe place its next growth bet?Stripe · Mid · Real story
- Where should Attio place its CRM bet?Attio · Senior · Real story
- How should Figma grow beyond designers?Figma · Senior · Real story
- Should Quibi launch nationally now?Quibi · Mid · Real story
- How should Vine keep creators and grow?Vine · Mid · Real story
- How should Roku respond to smart TVs?Roku · Senior · Real story
- Where Should Early Roblox Place Its Bet?Roblox · Senior · Real story
- How should Zillow open up home buying?Zillow · Senior · Real story
- Should ByteDance Bet on Short-form Video?ByteDance · Senior · Real story
- How should Shopify win its first merchants?Shopify · Senior · Real story
- How should Notion find its wedge?Notion · Senior · Real story
- Where should Cred grow beyond bill payments?Cred · Mid · Real story
- How should Mistral win enterprise AI?Mistral AI · Mid · Real story
- How should Perplexity monetize search growth?Perplexity · Mid · Real story
- How should Reddit break out of its niche?Reddit · Mid · Real story
- How should Uber redesign rewards?Uber · Senior · Real story
- Which segment should HubSpot back?HubSpot · Mid · Real story
- Should Asterloop pivot its core product?Asterloop · Mid · Real story
- Should Coursera enter enterprise now?Coursera · Senior · Real story
- How should Stripe support AI pricing models?Stripe · Mid · Real story
- Should Stripe make token billing customer facing?Stripe · Senior · Real story
- Should Fin still be priced per resolution?Intercom · Mid · Real story
- How should Fin for Sales be priced?Intercom · Mid · Real story
- How should Fin be priced at launch?Intercom · Senior · Real story
- How should Google enter social networking?Google · Mid · Real story
- How should Notion repackage its plans?Notion · Entry · Real story
- Which Growth Segment Should Duolingo Prioritize?Duolingo · Entry · Real story
- How should Home Feed optimize for retention?Pinterest · Senior · Real story
- Clarify Letterboxd's core job for new usersLetterboxd · Mid · Real story
- How should Guideline launch its first 401(k)?Guideline · Senior · Real story
- How should Airtable stage its first launch?Airtable · Senior · Real story
- Should Fishtown bet on dbt?dbt Labs · Senior · Real story
- How should Webflow reach profitability in 2015?Webflow · Senior · Real story
- Set Mercury's pre-launch product barMercury · Senior · Real story
- What should Alma bet on after the pandemic shock?Alma · Senior · Real story
- Should Zum Focus on Parents or School Districts?Zum · Mid · Real story
- Who should Productboard target first?Productboard · Senior · Real story
- Where should Shippo seek its next fit?Shippo · Senior · Real story
- Should Braze Bet on Mobile Engagement Now?Braze · Senior · Real story
- How should Stripe back a second product?Stripe · Senior · Real story
- Where should Netlify invest to win teams?Netlify · Mid · Real story
- Should LaunchDarkly broaden its control layer?LaunchDarkly · Mid · Real story
- How should Octadesk respond to falling NPS?Octadesk · Mid · Real story
- What Should Substack Fix in Its Growth Loop?Substack · Mid · Real story
- How should Airbnb guide host pricing?Airbnb · Mid · Real story
- How should Meituan grow food and restaurants?Meituan Dianping · Senior · Real story
- How far should Google News go in subscriptions?Google News · Senior · Real story
- Should TaskRabbit Keep Bidding for Matching?TaskRabbit · Senior · Real story
- Which signals should guide Stitch Fix personalization?Stitch Fix · Senior · Real story
- Should Twitter Rework the Timeline?Twitter · Senior · Real story
- How should TikTok help new user groups connect?TikTok · Senior · Real story
- Raise take rate without hurting event volumeEventbrite · Senior · Real story
- Should PostHog reprice anonymous events?PostHog · Senior · Real story
- Should PostHog reprice session replay?PostHog · Mid · Real story
- What should PostHog nail next?PostHog · Mid · Real story
- How should data pipelines be billed?PostHog · Entry · Real story
- No one will pay for the early productPostHog · Mid · Real story
- Which user and workflow should PostHog own?PostHog · Mid · Real story
- Fix PostHog's ad hoc pricing decisionsPostHog · Mid · Real story
- How should PostHog price a multi-product platform?PostHog · Mid · Real story
- Which customers should PostHog focus on?PostHog · Mid · Real story
- Where should PostHog focus next?PostHog · Mid · Real story
- Should Buffer move into social customer service?Buffer · Mid · Real story
- How should Buffer explain and structure pricing?Buffer · Mid · Real story
- How should Intercom price its AI agent?Intercom · Mid · Real story
- How should Superhuman measure and drive PMF?Superhuman · Senior · Real story
- Should Mixpanel show prices for every plan?Mixpanel · Mid · Real story
- How should Mixpanel lower the barrier to start?Mixpanel · Mid · Real story
- How should Breather unlock marketplace growth?Breather · Mid · Real story
- How should Facebook bet on video?Facebook · Senior · Real story
- Should Apple Enter Cloud Infrastructure?Apple · Senior · Real story
- Should Netflix add an ad-supported tier?Netflix · Senior · Real story
- Should Apple build a web search engine?Apple · Senior · Real story
- Should Google pay for Apple default search?Google · Senior · Real story
- Where should Apna place its next growth bet?Apna · Mid · Real story
- Which users should Magic Patterns target?Magic Patterns · Mid · Real story
- Who Should Gong Optimize For?Gong · Senior · Real story
- How should N26 respond to a signup cap?N26 · Senior · Real story
- How should Chime make money without breaking trust?Chime · Senior · Real story
- How should Linear tackle tool fragmentation?Linear · Senior · Real story
- Which Existing Customers Should KeyBank Back?KeyBank · Senior · Real story
- How Should Wells Fargo Structure the Bilt Card?Wells Fargo · Mid · Real story
- How should Airbnb decide what to build?Airbnb · Senior · Real story
- Should Pinterest trade growth for trust?Pinterest · Senior · Real story
- How should Superhuman position paid email?Superhuman · Mid · Real story
- How should Wiz reduce customer alert fatigue?Wiz · Mid · Real story
- Should Claap Stay Broad or Focus?Claap · Mid · Real story
- Should Pennylane bet on e-invoicing now?Pennylane · Mid · Real story
- Should Meta enter text first public social?Meta · Mid · Real story
- Should Cameo Chase Growth or Repeat Demand?Cameo · Mid · Real story
- Where should beehiiv focus to beat the incumbent?beehiiv · Mid · Real story
- Where should Deel focus in global hiring?Deel · Mid · Real story
- How should Costco verify members at entry?Costco · Mid · Real story
- Should Costco Change How It Delivers Price Value?Costco · Mid · Real story
- How should Amazon respond to AI shopping assistants?Amazon · Senior · Real story
- How should Airbnb drive usage between trips?Airbnb · Mid · Real story
- Should Meta invest in payments now?Meta · Mid · Real story
- Should WhatsApp Add Ads Without Hurting Trust?Meta · Mid · Real story
- How should Uber grow cross-product usage?Uber · Mid · Real story
- How should Airbnb Experiences restart growth?Airbnb · Senior · Real story
- Should Meta enter online dating?Meta · Entry · Real story
- How should Figma limit its free plan?Figma · Entry · Real story
- How should Figma serve developers?Figma · Mid · Real story
- How should Atlassian price AI and automation?Atlassian · Mid · Real story
- Should Plausible change its self-hosted model?Plausible · Mid · Real story
- Where should Substack deepen recommendations?Substack · Mid · Real story
- How should Substack drive writer growth?Substack · Mid · Real story
- How should Substack solve discovery?Substack · Mid · Real story
- Should Monzo enter consumer borrowing?Monzo · Mid · Real story
- How should Monzo redesign overdraft pricing?Monzo · Mid · Real story
- Mortgage launches are up, usage is notMonzo · Senior · Real story
- Should Supabase open source its core platform?Supabase · Mid · Real story
- How should Cody's plan lineup change?Sourcegraph · Entry · Real story
- Should Tailscale Offer a Free Plan?Tailscale · Mid · Real story
- How should Tailscale redesign self-serve pricing?Tailscale · Senior · Real story
- How should Tailscale simplify self-serve pricing?Tailscale · Mid · Real story
- How should Tailscale reset pricing limits?Tailscale · Mid · Real story
- How should Vercel rework the Pro plan?Vercel · Mid · Real story
- Should Vercel redesign infrastructure pricing?Vercel · Mid · Real story
- How should Fluid compute bill idle time?Vercel · Mid · Real story
- Which bets should Railway make next?Railway · Senior · Real story
- How should Fly.io fix GPU demand mix?Fly.io · Mid · Real story
- Should Razorpay enter business banking?Razorpay · Mid · Real story
- How should Zerodha price mutual funds?Zerodha · Mid · Real story
- How should 37signals price a new product?37signals · Mid · Real story
- Should Basecamp Offer Free Access Again?37signals · Mid · Real story
- Should Basecamp Revisit Its Pricing?37signals · Entry · Real story
- How should 37signals price a new chat tool?37signals · Entry · Real story
- Should Free SaaS limit private group seats?GitLab · Mid · Real story
- How should GitLab price private repos?GitLab · Mid · Real story
- How should Monzo evolve support chat?Monzo · Entry · Real story
- Should advanced SSO stay paid only?Tailscale · Mid · Real story
- Should Buffer Start a Second Product Now?Buffer · Senior · Real story
- Should Buffer change its free plan?Buffer · Mid · Real story
- How should Buffer evolve its product line?Buffer · Senior · Real story
- How should Monzo expand beyond current accounts?Monzo · Mid · Real story
AI product case studies
- ChatGPT Memory Controls and Trust ModelChatGPT · Senior
- Grammarly whole document rewrite quality barGrammarly · Mid
- Improve Trust in Copilot Code ReviewGitHub · Senior
- Zendesk AI Agent Trust and Handoff DesignZendesk · Mid
- Redesigning Max Roleplay Session QualityDuolingo · Entry
- What should GitHub's first AI assistant do?GitHub · Mid · Real story
- Should Figma bet on prompt to app creation?Figma · Senior · Real story
- How should Spotify simplify ad campaign setup?Spotify · Mid · Real story
- Should Klarna scale AI chat support now?Klarna · Entry · Real story
- How should Duolingo add AI help after mistakes?Duolingo · Entry · Real story
- Should Lovable make Agent the default?Lovable · Entry · Real story
- How should DoorDash personalize its homepage?DoorDash · Mid · Real story
- Should Zomato launch its support AI?Zomato · Entry · Real story
- How should Reddit use AI in search?Reddit · Mid · Real story
- How should an AI companion handle therapy use?Replika and Character.AI · Entry · Real story
- How should Lovable compete now?Lovable · Mid · Real story
- How should LinkedIn handle AI feed posts?LinkedIn · Mid · Real story
- GTM for Gemini Search in IndiaGoogle · Senior · Real story
- How should ChatGPT handle demand spikes?OpenAI · Entry · Real story
- How should Gemini launch photo AI editing?Google Gemini · Mid · Real story
- How should Grab summarize merchant reviews?Grab · Mid · Real story
- How should Dropbox add AI to file previews?Dropbox · Mid · Real story
- What should Stripe build for agent buying?Stripe · Senior · Real story
- Should Stripe personalize checkout in real time?Stripe · Mid · Real story
- How should Intercom launch an ML support bot?Intercom · Senior · Real story
- How should Fin handle support email?Intercom · Mid · Real story
- How should Intercom scope a support bot?Intercom · Mid · Real story
- How should Linear scale backlog triageLinear · Mid · Real story
- How should Linear constrain its AI agent?Linear · Mid · Real story
- How should Notion AI guide first use?Notion · Entry · Real story
- How should Notion add AI to core workflows?Notion · Mid · Real story
- How should Notion launch Custom Agents?Notion · Mid · Real story
- How should LinkedIn measure new AI features?LinkedIn · Mid · Real story
- How should EvolutionIQ win its first carrier?EvolutionIQ · Senior · Real story
- How should Labelbox test the labeling bet?Labelbox · Senior · Real story
- How should Reducto win early enterprise deals?Reducto · Senior · Real story
- Where should the paywall sit in onboarding?Chatbase · Mid · Real story
- Should Genspark Focus on Growth or More Agents?Genspark · Mid · Real story
- Mutiny's Next Bet, Core SaaS or AIMutiny · Senior · Real story
- What should Clarify's first CRM wedge be?Clarify · Mid · Real story
- How can LinkedIn unblock content-led growth?LinkedIn · Mid · Real story
- How should TikTok design video discovery?TikTok · Senior · Real story
- How should Netflix introduce AI to creatives?Netflix · Senior · Real story
- Should Gamma Rebuild Around AI Now?Gamma · Senior · Real story
- Where should Notion apply AI in SDR outreach?Notion · Mid · Real story
- Should PostHog keep its AI chat assistant?PostHog · Mid · Real story
- How should PostHog bet on AI agents?PostHog · Senior · Real story
- Should PostHog train on customer product data?PostHog · Mid · Real story
- Scope PostHog's first in product AI agentPostHog · Senior · Real story
- Should PostHog use AI to fix onboarding?PostHog · Senior · Real story
- Which AI problem should PostHog solve first?PostHog · Senior · Real story
- How should Linear scope an AI agent?Linear · Senior · Real story
- How should Linear speed up issue triage?Linear · Mid · Real story
- Raise Repeat Use of the Reforge ExtensionReforge · Mid · Real story
- Should Buffer deepen its AI Assistant?Buffer · Entry · Real story
- Where should AI fit in Superhuman email?Superhuman · Mid · Real story
- How should Docs AI move beyond chat?Superhuman · Mid · Real story
- Where should PostHog focus AI for error backlogs?PostHog · Mid · Real story
- Should Gemini launch a children's AI storyteller?Google (Gemini) · Mid · Real story
- Where Should ChatGPT Improve First?OpenAI · Mid · Real story
- Where should animal communication AI start?OpenAI · Mid · Real story
- Managing a major ChatGPT model changeOpenAI · Mid · Real story
- How should Granola handle meeting capture?Granola · Senior · Real story
- What should Lovable prioritize next?Lovable · Mid · Real story
- How should Intercom reshape support for AI?Intercom · Senior · Real story
- What is blocking repeat image edits?Photoroom · Mid · Real story
- How should Nabla focus its notes product?Nabla · Mid · Real story
- How should Veed handle fast moving AI models?Veed.io · Mid · Real story
- Should Attention broaden into a suite now?Attention · Mid · Real story
- Should Stripe Build for AI Agents Now?Stripe · Senior · Real story
- Where should Tomorro place its first AI bet?Tomorro · Mid · Real story
- How should Notion add AI to its workspace?Notion · Mid · Real story
- Pricing AI usage as workloads varyGraybridge AI · Senior · Real story
- Should OpenAI build an ambient AI device?OpenAI · Senior · Real story
- Where should Uber place its AI bets?Uber · Mid · Real story
- Should Perplexity Own More of User Intent?Perplexity · Mid · Real story
- How should OpenAI design a deep research agent?OpenAI · Mid · Real story
- Should Google Photos organize clothes in photos?Google · Mid · Real story
- How should OpenAI focus fine tuning?OpenAI · Senior · Real story
- Where should PostHog try AI answers first?PostHog · Entry · Real story
- Should PostHog automate fixes from product signals?PostHog · Mid · Real story
- Which AI job should improve finding design work?Figma · Mid · Real story
- Where should Rovo MCP invest next?Atlassian · Mid · Real story
- How should Substack handle AI transparency?Substack · Mid · Real story
- How far should AI automate analytics?Amplitude · Mid · Real story
- Should Amplitude recommend what teams build next?Amplitude · Senior · Real story
- Where should AI enter the Amplitude workflow?Amplitude · Mid · Real story
- Choose pricing for Agentic Batch ChangesSourcegraph · Mid · Real story
- How should Superhuman surface internal research?Superhuman · Mid · Real story
- How should Search test a stronger AI mode?Google · Entry · Real story
- How should GitLab price AI code reviews?GitLab · Mid · Real story
Go-to-market case studies
- Linear GTM for 1,000 Plus Engineer OrgsLinear · Mid
- GTM plan for team routing to existing Calendly usersCalendly · Entry
- Razorpay's Next SMB Market Beyond MalaysiaRazorpay · Senior
- Zoom AI Premium Packaging and PricingZoom · Senior
- Grow Headspace sales to employersHeadspace · Mid
- How should Slack launch to teams?Slack · Mid · Real story
- How should Canva launch beyond yearbooks?Canva · Mid · Real story
- How should Notion win teams without sales?Notion · Entry · Real story
- How should Headway scale paid acquisition?Headway · Mid · Real story
- How should AllTrails grow organic acquisition?AllTrails · Mid · Real story
- How should Cursor scale beyond early adopters?Cursor · Mid · Real story
- How should Zapier win its first 100 users?Zapier · Mid · Real story
- Where should Cash App find its first wedge?Cash App · Mid · Real story
- How should Loom launch its recording extension?Loom · Mid · Real story
- How should beehiiv enter the newsletter market?beehiiv · Mid · Real story
- How should Snabbit launch against Urban Company?Snabbit · Mid · Real story
- Grow Reddit sign-ups without hurting cultureReddit · Mid · Real story
- Choose Dropbox's Next Acquisition BetDropbox · Entry · Real story
- How should Airbnb get more hosts fast?Airbnb · Entry · Real story
- Should Gamma relaunch around AI drafting?Gamma · Mid · Real story
- Should Vanta move upmarket now?Vanta · Mid · Real story
- Should ClickUp Add Sales to Its PLG Engine?ClickUp · Mid · Real story
- How should Datadog launch its first product?Datadog · Mid · Real story
- How should PayPal grow its web wallet?PayPal · Mid · Real story
- Get the first 1,000 users for a new analytics toolPostHog · Senior · Real story
- Where should June wedge into analytics?June · Senior · Real story
- How should CommandBar position Spotlight?CommandBar · Senior · Real story
- How should Dovetail find its next growth curve?Dovetail · Senior · Real story
- Should Shopify Move Upmarket Now?Shopify · Senior · Real story
- How should Amplitude price and go to market?Amplitude · Senior · Real story
- How should Arc go to market?Arc · Senior · Real story
- How should Headspace bring meditation to consumers?Headspace · Senior · Real story
- Monetize Duolingo without hurting free growthDuolingo · Senior · Real story
- How should Bumble launch against Tinder?Bumble · Senior · Real story
- How should Jira enter the market?Atlassian · Senior · Real story
- How should Stripe launch its payments API?Stripe · Senior · Real story
- How should Etsy win its first 1,000 users?Etsy · Senior · Real story
- How should Intercom win its first paying SMBs?Intercom · Senior · Real story
- How should Superhuman win its first paying users?Superhuman · Senior · Real story
- Should Notion formalize community led growth?Notion · Mid · Real story
- How should Grab pilot a driver growth loop?Grab · Entry · Real story
- How should Intercom scale product demos?Intercom · Mid · Real story
- How should Duolingo grow in Asia?Duolingo · Mid · Real story
- Improve upgrades when users hit task limitsZapier · Mid · Real story
- How should Tinder pitch premium to new users?Tinder · Mid · Real story
- Improve Blinkist trial conversion ethicallyBlinkist · Mid · Real story
- How should Loom onboard first-time recipients?Loom · Mid · Real story
- Launch Spotify's year end listening recapSpotify · Mid · Real story
- How should Serval enter IT automation?Serval · Senior · Real story
- Which customer should Clay bet on?Clay · Senior · Real story
- Who should Gusto target first?Gusto · Senior · Real story
- How should Sentry monetize open-source adoption?Sentry · Senior · Real story
- What should Vanta sell first?Vanta · Senior · Real story
- How should Vercel monetize Next.js?Vercel · Senior · Real story
- How should Maven launch in women's health?Maven · Senior · Real story
- How should X1 test demand for a new card?X1 · Senior · Real story
- How should Material pick its first product?Material Security · Senior · Real story
- Should Merge add sales to self serve?Merge · Senior · Real story
- How should Figma sequence growth motions?Figma · Senior · Real story
- How should Codecademy split free and paid?Codecademy · Mid · Real story
- Low trial conversion at ConvertKitConvertKit · Mid · Real story
- How should Miro grow self-serve adoption?Miro · Mid · Real story
- How should HubSpot de-risk a new product line?HubSpot · Senior · Real story
- How should Omni seed marketplace liquidity?Omni · Senior · Real story
- How should Cloudflare move upmarket?Cloudflare · Senior · Real story
- How should Zapier win integration search?Zapier · Mid · Real story
- How should Dropbox prioritize countries?Dropbox · Senior · Real story
- How should Bill.com unlock growth?Bill.com · Senior · Real story
- How should Zello grow and monetize group use?Zello · Mid · Real story
- How should PostHog design its cloud free tier?PostHog · Mid · Real story
- Should enterprise pricing stay behind sales?PostHog · Mid · Real story
- How should PostHog describe itself now?PostHog · Senior · Real story
- Plan PostHog's first Hacker News launchPostHog · Entry · Real story
- How should PostHog find its first users?PostHog · Mid · Real story
- How should Buffer launch Start Page?Buffer · Mid · Real story
- Plan Figma's upcoming price increaseFigma · Mid · Real story
- Where should Wix ask builders to pay?Wix · Mid · Real story
- Why are upgrade conversions flattening?Descript · Mid · Real story
- How should Notion launch Notion Mail?Notion · Mid · Real story
- How should Jar drive product-led growth?Jar · Mid · Real story
- How should Kuku FM grow paid subscriptions?Kuku FM · Mid · Real story
- How should Lunchclub grow without hurting match quality?Lunchclub · Mid · Real story
- How should Pinduoduo drive low-cost growth?Pinduoduo · Mid · Real story
- How should Vanta sell past compliance blockers?Vanta · Mid · Real story
- Should Oura Add a Membership Layer?Oura · Senior · Real story
- How should Flo grow beyond its core audience?Flo Health · Mid · Real story
- How should Tally balance free use and revenue?Tally · Mid · Real story
- Should Submagic go deeper or broaden now?Submagic · Mid · Real story
- How should ClickUp enter crowded work management?ClickUp · Mid · Real story
- How should CommandBar price Copilot?CommandBar · Senior · Real story
- How should Predicate price at launch?Predicate AI · Senior · Real story
- How should FIFA price World Cup tickets?FIFA · Senior · Real story
- How should Substack help writers grow?Substack · Mid · Real story
- How should HubSpot launch its new CRM?HubSpot · Mid · Real story
- Should Railway gate the first deploy?Railway · Mid · Real story
- How should Monzo test early features?Monzo · Entry · Real story
- Choose Bidsketch launch pricingBidsketch · Entry · Real story
- How should Basecamp 5 launch to customers?37signals · Senior · Real story
Execution case studies
- Google Docs launch cut plan for Review QueueGoogle Docs · Mid
- Asana Forms, What to Prioritize This QuarterAsana · Entry
- Deprecating a legacy Stripe payments APIStripe · Senior
- Flipkart sale event readiness for core shoppingFlipkart · Mid
- WhatsApp launch call after a restore bugWhatsApp · Entry
- Improve streak based retention at DuolingoDuolingo · Entry · Real story
- How should Spotify package music discovery?Spotify · Mid · Real story
- Launch a trusted AI assistant for jobs and postsLinkedIn · Senior · Real story
- How should Notion launch its first AI workflow?Notion · Mid · Real story
- How to Ship Natural Language QueryingHoneycomb · Senior · Real story
- How to scale Grab chat supportGrab · Mid · Real story
- Should Stories come to Android now?Duolingo · Mid · Real story
- How should Figma rally support for a new bet?Figma · Mid · Real story
- How should Superhuman scale onboarding?Superhuman · Senior · Real story
- How should PostHog simplify deployment options?PostHog · Mid · Real story
- How should PostHog prioritize surveys work?PostHog · Mid · Real story
- How should PostHog launch a new feature?PostHog · Mid · Real story
- What should Buffer do with Reply?Buffer · Mid · Real story
- Should Buffer Change Its Refund Policy?Buffer · Mid · Real story
- What Should Buffer Do About Its Public API?Buffer · Mid · Real story
- Calendar Events or Quick Quotes next?Superhuman · Mid · Real story
- Should Sonos launch its rebuilt app now?Sonos · Mid · Real story
- How should Fountain speed launches?Fountain · Mid · Real story
- Should TrellisPay build a physical wallet?TrellisPay · Mid · Real story
- Turn around growth after failed outside helpMaple Signal · Senior · Real story
- How should FigJam move from beta to GA?Figma · Mid · Real story
- How should Jira combine two products?Atlassian · Mid · Real story
- How independent should Know Your Company be?37signals · Mid · Real story