Airbnb · Product sense · Senior · 60 to 90 minutes

Airbnb monthly stays experience

Airbnb is an online marketplace where people can book short term and longer term stays hosted by individuals and professional property managers around the world. Answer this product management case and get it graded line by line against a weighted rubric.

User segmentation
Product strategy
Prioritisation
Metric design
Executive alignment

The situation

The VP of Homes and the Head of Core Guest have asked you to recommend how Airbnb should better serve guests booking stays of 28 nights or more. Airbnb already supports monthly stays, but much of the product still feels built for vacation travel: search is centered on inspiration, listing details are inconsistent on wifi, workspace, parking, noise, and utilities, and support flows assume short trips with light planning. Assume the following numbers: stays of a month or longer account for 18 percent of booked nights, conversion from search to booking is 25 percent lower for first time monthly stay guests than for stays under a week, and support contact and cancellation rates are 1.4 times higher. Leadership thinks this could be an important growth area because of remote work, relocations, and longer personal travel, but they disagree on the approach. Some want a dedicated living experience, others want targeted fixes inside the existing funnel. Hosts are also split, since longer stays can reduce turnover but raise concerns about damage, local rules, and guest expectations. Propose a product direction, how you would sequence it, and how you would align leadership on the tradeoffs.

What to produce

A 1 to 2 page product proposal.

Your answer must

Define 2 to 4 distinct guest segments within stays of 28 nights or more, choose one primary segment to serve first, and explain why.
Describe the end to end journey for that segment and identify the 3 most important guest problems to solve, plus at least 2 host or platform counterpoints.
Recommend a product strategy with a clear point of view on whether Airbnb should build a more dedicated monthly stay experience or make focused improvements in the core product, and justify the choice.
Include a phased roadmap with near term moves for the next 2 quarters and at least one later phase, with reasoning for the sequence.
Specify success metrics, including one primary outcome metric and at least 3 guardrail metrics that cover guest, host, and business health.
Call out key risks and second order effects, including at least 3 of the following: fraud or trust, local regulation, supply quality, discrimination, host behavior, support load, or impact on short stay demand.

Constraints

You have one cross functional squad for the next 2 quarters, plus shared support from data science, design, and trust and safety.
You cannot make major changes to payments infrastructure, identity systems, or the legal host contract model in this time frame.
The solution must work on iOS, Android, and web using Airbnb's existing design system and core listing architecture.
You cannot assume a large increase in manual review or customer support headcount.

Format

Structure the proposal around segment choice, problem framing, product direction, roadmap, metrics, and risks. Be explicit about tradeoffs and what you would not do yet.