Google · AI product · Senior · 45 to 60 minutes

GTM for Gemini Search in India

Google is a global technology company whose Search product helps people find information across the web and their devices. Answer this product management case and get it graded line by line against a weighted rubric.

Strategic thinking
GTM strategy
Segmentation
Prioritization
Metrics

The situation

You are a senior PM working on Search at Google, and the India leadership team has asked for a launch strategy for a new Gemini powered Search experience. Early internal signals suggest that some Indian users are starting to move explanatory, homework, and learning oriented queries to AI assistants such as ChatGPT and Perplexity instead of using Google Search. Google wants to respond quickly, but the decision is not simple. India is one of Google’s most important markets because of Android reach, strong brand trust, YouTube usage, and a large base of young internet users. At the same time, a rushed AI launch could confuse users, weaken trust in Search, or push AI into query types where it is not yet the best experience. Leadership wants a clear point of view on who to target first, what use cases to lead with, how to position Gemini inside Search, which channels to use, and how to define success for a move that is partly defensive. You have partial data and will need to make reasonable assumptions.

What to produce

Write a 2 page GTM strategy memo.

Your answer must

Define the launch objective and explain what success means for a defensive Gemini Search launch in India.
Segment the market by both user type and query intent, then choose one primary target segment for the first launch wave with rationale.
Assess Google’s strengths, the main competitive threats, and relevant India specific context that should shape the GTM plan.
Propose a phased GTM strategy that covers positioning, core messages, launch channels, and any launch critical product or UX dependencies.
Recommend a measurement plan with a north star, leading indicators, and guardrails, plus the top risks and mitigations.

Constraints

Focus only on the new Gemini powered Search experience, not a full redesign of all of Google Search.
Use only channels, assets, and partnerships that Google could plausibly access, do not assume acquisitions or exclusive carrier deals.
You will not get complete market or interviewer data, make explicit, reasonable assumptions where needed.

Format

Suggested sections: objective, assumptions, user and intent segmentation, competitive view, GTM strategy, metrics, risks.

How Google actually played it

A strategy answer for Google as Indian users start moving explanatory and homework queries to AI assistants and Google prepares a Gemini-powered search. It clarifies scope, users and competition first.

Protect the core product while testing a new interface
Segment queries by intent before redesigning search
Define what success looks like for a defensive move

Built from Product Strategy Problem: Google Gemini Search in India by Sreerag Panat.