Miro · Product sense · Entry · 45 to 60 minutes

Should Miro support planning after brainstorming?

Miro is a collaborative online whiteboard where teams brainstorm, map ideas, and work together visually. Answer this product management case and get it graded line by line against a weighted rubric.

Problem framing
Prioritization
Hypothesis thinking
Product sense
Metrics

The situation

You are a PM on Miro's core product. The head of product asks you to prepare a recommendation for the next planning cycle. Internal usage reviews suggest a recurring pattern: after teams brainstorm on the canvas, some of them move the resulting items into another tool to organize, track, or sequence the work. One group sees this as a clear signal that Miro is missing an important step in the workflow. Another group argues this is normal, because specialized planning tools already exist, and says Miro should focus on better brainstorming and collaboration basics instead. Why now? Leadership wants to reduce broken workflows for teams, but there are many candidate ideas and limited engineering time. The signal is suggestive, not conclusive. You need to decide whether this behavior points to a meaningful unmet need that Miro should address, what specific user problem is most worth solving first, and how to test the opportunity without turning Miro into a broad work management product.

What to produce

Write a 1 to 2 page product recommendation memo.

Your answer must

Define the target user or team type and the specific workflow break you are addressing.
Interpret the signal that customers move information out of Miro to structure it elsewhere, and list at least two plausible reasons this happens.
Compare at least three options, including doing nothing and one option focused on learning more before building, then recommend one path.
Describe the smallest product direction you would test first, including the main user flow and why it fits Miro.
Specify success metrics, leading indicators, and a validation plan for the next 4 to 8 weeks.

Constraints

Stay within one feature area inside Miro, not a broad project management suite.
Use only the information in the prompt and generic PM reasoning, do not assume proprietary numbers, customer quotes, or market facts.
Your proposal must preserve Miro's core value as a flexible visual collaboration tool, and should not force all users into a rigid workflow.

Format

Use short sections with bullets where helpful.

How Miro actually played it

Miro's product managers explain why they prioritised Tables & Timelines over many other ideas, starting from the observation that customers were moving data out of Miro to structure it elsewhere. The post describes the PM's role as the person calling the plays and how Miro Insights helped identify the pain point. A short, grounded look at how a behavior signal turns into a roadmap bet.

Look for data leaving your product as a signal of an unmet need.
Admit that prioritisation is part art, then back the bet with an observation.
Aim to remove app-switching between brainstorming and planning.
Use the PM as the coordinator across engineering, design and research.

Built from How we built Tables & Timelines by Matt Bochenski, Miro.