PUBG Mobile · Product sense · Mid · 45 to 60 minutes

Increase Daily Playtime in PUBG Mobile

PUBG Mobile is a multiplayer battle royale game on phones where many players enter a match and compete to be the last survivor. Answer this product management case and get it graded line by line against a weighted rubric.

product sense
problem framing
funnel analysis
prioritization
metric thinking

The situation

You are a PM on PUBG Mobile. Your director asks you to bring a recommendation to the next product review on how to increase average daily playtime per user. The issue is most visible in India and Southeast Asia, where playtime has been falling steadily for the past three months among players who have been with the game for more than a year. This is not a collapse in overall usage, many of these players still open the game daily, but a meaningful share now leaves after only 1 to 2 matches. At the same time, competing games have introduced short modes and social challenges, while PUBG Mobile has not launched any major new gameplay feature recently. The team is split on what to do. Some people want fresh content, some want more rewards, and some think the real issue is friction between matches. Leadership wants a clear, structured recommendation, not a long list of ideas. The hard part is deciding whether more playtime is actually the right goal, finding where the session is breaking down, and choosing actions that could improve engagement without just forcing players to stay longer.

What to produce

Write a product recommendation memo, 700 to 900 words.

Your answer must

State the problem as you understand it and list the 4 to 6 most important clarifying questions you would ask, including why each matters.
Define the primary goal and 2 to 3 guardrail metrics, and explain how your approach would differ if the true goal were engagement versus revenue.
Map the relevant user journey from daily entry into the game through the decision to play another match, and identify the most likely friction points.
Propose 3 to 5 product ideas tied to those friction points, with a brief rationale for each.
Prioritize the ideas using impact and effort, recommend what to do first, and describe one experiment or launch plan to validate it.

Constraints

Focus on India and Southeast Asia first, do not assume a global one size fits all fix.
Target existing players with more than one year of tenure, not new user acquisition.
Assume the team cannot ship a full game reinvention in the next quarter, recommendations should be realistic for staged delivery.
Do not rely on dark patterns or ideas whose main effect is to trap players in longer sessions without improving the experience.

Format

A strong memo will use five short sections: problem framing, goals and metrics, journey diagnosis, solution options, recommendation and validation plan.

How PUBG Mobile actually played it

A case on raising average daily playtime in PUBG Mobile, worked through the user journey and a prioritized list of solutions.

Define whether more playtime is the right goal
Break the daily session into steps and find friction
Rank ideas by impact and effort

Built from Product Growth Problem: PUBG Mobile playtime by Sreerag Panat.