Lovable · AI product · Mid · 45 to 60 minutes

What should Lovable prioritize next?

Lovable is an AI app builder that helps people create software products with much less manual coding. Answer this product management case and get it graded line by line against a weighted rubric.

product strategy
prioritization
user segmentation
metrics
trade off analysis

The situation

You are the PM for Lovable's core product area. The leadership team wants a recommendation on where to focus the next two quarters of product work. Lovable is getting attention from two directions at once. On one side, more non traditional builders are trying to create useful apps, and they need the product to feel dramatically easier and faster so they can go from idea to working software without deep technical skill. On the other side, larger companies are showing interest, but they care about how new apps fit into existing tools, workflows, and governance expectations. The CEO is asking for a strategy that can guide product investment, not just a feature list. The hard part is that resources are limited, and pushing too hard toward ease of creation could leave enterprise needs under served, while chasing enterprise integrations too early could make the core product harder to use and slow down adoption among new builders. You need to recommend which user problem Lovable should prioritize, what product bets follow from that choice, and how the team should know if the strategy is working.

What to produce

Write a 1 to 2 page product strategy memo.

Your answer must

Define the primary user segment you would prioritize first, and explain why that segment matters now.
Identify the main product problem to solve in the next two quarters, and show how it connects to Lovable's broader growth path.
Present 2 to 3 strategic options, including one centered on reducing build effort and one centered on integrations or partnerships, with clear trade offs.
Recommend one approach with a sequenced plan of the first 3 product bets or decisions.
Specify success metrics, leading indicators, and what customer evidence you would collect to validate or revise the strategy.

Constraints

Do not assume Lovable can fund both a major ease of use overhaul and a broad enterprise integration push at the same time.
Use only the information in the prompt about Lovable. If you introduce examples or numbers, label them as assumptions.
Your recommendation should cover a product area strategy, not a full company strategy or pricing plan.

Format

A concise memo with sections for goal, user, options, recommendation, metrics, and risks will work well.

How Lovable actually played it

Examines Lovable's product strategy for an AI app builder, using a founder who built a safety platform in 45 days as an example. It covers partnership and integration choices such as the Atlassian enterprise tie-up.

Lower the build effort to widen who can create
Partnerships and integrations extend reach to enterprise
Show customer outcomes as evidence of the strategy

Built from The Product Strategy Powering The Last Piece of Software You'll Ever Need by Michael Goitein (Product Strategy Decoded).