LinkedIn · Strategy · Entry · 45 to 60 minutes

How should LinkedIn create a daily habit?

LinkedIn is an online professional network where people build resumes, find jobs, connect with colleagues, and share work related updates. Answer this product management case and get it graded line by line against a weighted rubric.

Product strategy
User insight
Prioritization
Metrics
Communication

The situation

You are an Associate PM on LinkedIn's consumer product team. A director asks you for a recommendation to address a pattern the team keeps seeing: many members open LinkedIn only when something work related happens, like a job change, a connection request, or a milestone post. Sessions are useful, but not frequent, and LinkedIn is struggling to become part of members' daily routine in the way other apps are. At the same time, the company is broadening beyond job seekers to include creators, students, consultants, and career switchers, so keeping an audience around matters more than before. Assume leadership wants a lightweight product move that can increase repeat visits and passive engagement over time. The catch is brand fit. Anything you propose must still feel professional, low risk, and easy for quieter members to use. LinkedIn cannot look like a generic entertainment app, but doing nothing risks stagnant engagement and weaker content loops. Your job is to recommend one focused strategy for creating a stronger daily habit.

What to produce

A 1 to 2 page product strategy memo.

Your answer must

Name the primary user or segment you are optimizing for, and explain the current behavior that makes LinkedIn low frequency for them.
Recommend one focused product approach, not a list, and show why it could create a daily or near daily return loop.
Explain why the approach fits LinkedIn's professional brand and why now is the right time to pursue it.
Define 3 success metrics, including at least 1 adoption or retention metric and 1 guardrail metric.
Call out the top 2 risks or downsides, and describe a simple test or rollout plan to validate the idea.

Constraints

It must feel appropriate on a professional network and not require users to post personal or frivolous content.
It should be low effort to use in a short session and accessible to members who rarely create content.
Do not assume a major new business model, licensed content deal, or a full redesign of the LinkedIn feed.

Format

Use headings: problem, target user, recommendation, why now, metrics, risks and test plan.

How LinkedIn actually played it

Explains LinkedIn adding daily games, what the features include and the engagement and retention goal behind them.

Games can build a daily habit on a low-frequency product
Ask why now, not only what
Fit new features to the brand

Built from LinkedIn Games: why a professional network is now playing games by Sreerag Panat.