Metrics question

A large customer account has a few highly engaged individual users, but usage is not spreading to their team. How would you diagnose where the product-led growth loop is breaking, and what product changes would you propose to turn individual adoption into team- or org-level expansion?

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What this question tests

Tests the ability to diagnose where a product led growth loop breaks between individual and team adoption, and propose targeted product fixes.

Check whether the highly engaged users are sharing content or results with teammates at all, since a broken sharing loop is a common first cause.
Check whether shared content, if it exists, is actually visible and valuable to teammates who receive it, or if it gets lost.
Check whether teammates who do see shared content convert to active users, or drop off at account setup or permissions friction.
Segment by role, since individual contributors might adopt easily while managers or less technical roles face a higher activation barrier.
Propose product changes targeted at the specific breakage point found, for example easier sharing, better notification of shared content, or simplified onboarding for invited users.
Set a specific metric, like teammates activated per power user, to track whether the fix is actually closing the gap.

Breaks the growth loop into discrete steps, share, notice, activate, rather than treating team spread as one vague problem.
Segments by role to find where activation friction concentrates, since individual versus team adoption often splits along role lines.
Proposes a specific new metric, teammates activated per power user, to track whether the targeted fix actually works.

Proposing broad engagement features without first diagnosing exactly where the sharing or activation loop is breaking.
Treating all non adopting teammates as one group instead of segmenting by role to find where friction concentrates.

What would you do if the breakage is at the permissions or account setup step specifically?
How would you measure whether a highly engaged individual is actually trying to share and being ignored?