Metrics question
A new Glean user first encounters the product through Slack, Teams, or the browser extension rather than the core app. Define the 30-day activation funnel for that off-surface entry point, including the key activation milestones you would track, and then identify the 2 highest-leverage product changes you would prioritize to improve activation.
- Glean
- Metrics
- Hard
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What this question tests
Tests funnel design and prioritization skill for an off surface entry point, where the standard core app activation funnel does not directly apply.
How to approach it
- Define activation milestones specific to the surface, for example for Slack: first query sent, first useful result clicked, and return usage within a week.
- Track a milestone unique to off surface entry, such as whether the user later logs into the core app, since that signals deeper engagement forming.
- Segment the 30 day funnel by surface, Slack, Teams, or browser extension, since each has different friction points and user intent.
- Identify the step with the steepest drop off, for example if most users send a first query but rarely return within the week.
- Propose the two highest leverage product changes targeted precisely at that drop off point, rather than broad improvements across the whole funnel.
- Validate the proposed changes with a limited test before rolling out broadly to that surface's user base.
What a strong answer includes
- Adapts activation milestones to the specific surface instead of reusing core app milestones that do not map cleanly to Slack or Teams.
- Tracks a bridge milestone into the core app, since off surface engagement alone may understate real value if it never deepens.
- Chooses exactly two highest leverage changes tied to a specific identified drop off point, following the question's explicit constraint.
Common mistakes
- Applying the core app's activation funnel unchanged to a fundamentally different surface like Slack or a browser extension.
- Proposing a long list of improvements instead of the two highest leverage changes the question specifically asks for.
Likely follow-up questions
- How would you decide if a user's off surface engagement is enough, or if they need to reach the core app?
- What would you measure to confirm the two changes actually improved 30 day activation?
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More questions from Glean
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop