Strategy question
Ghostwriter serves both CX managers and technical teams. In the first 6 months, how would you identify the highest-value pain points across drafting journeys, analyzing conversations, and improving agents with natural language, and how would you prioritize when the two user groups want different things?
- Sierra
- Strategy
- Medium
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What this question tests
Ability to prioritize across two distinct user groups with different needs on a limited timeline.
How to approach it
- Map the three core journeys, drafting, conversation analysis, and improving agents with natural language, against both CX managers and technical teams.
- Gather pain point evidence separately for each group, since CX managers likely struggle with speed and quality of drafts while technical teams struggle with debugging agent behavior.
- Size each pain point by how many users it affects and how often, not just how loudly it is requested.
- When the two groups conflict, prioritize the journey with the larger combined impact first, and sequence the other group's top need next rather than dropping it.
- Look for one journey that serves both groups at once, since that generalizes furthest for a 6-month window.
- Set a metric per journey, such as draft acceptance rate or agent edit success rate, to track before moving to the next priority.
What a strong answer includes
- Uses evidence-based sizing per group instead of resolving conflicts by seniority or whoever asks loudest.
- Actively looks for a shared-value journey, like natural language agent editing, that serves both personas simultaneously.
- Sequences rather than ignores the deprioritized group's need, naming when it gets addressed.
- Ties each prioritized journey to a measurable adoption or quality metric.
Common mistakes
- Defaulting to whichever user group is more vocal instead of sizing impact.
- Trying to serve both groups equally in month one and shipping nothing well.
Likely follow-up questions
- How would you resolve it if CX managers and technical teams want opposite defaults?
- What data would you need before the 6 months starts?
- How would you measure success differently for each user group?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovering and Sizing AI Opportunities
- Chapter 9: Measuring AI Product Economics
- Chapter 14: Interviewing for AI PM Roles