Metrics question
Glean wants platform-level growth capabilities that work across surfaces. Choose one capability, referrals, invitations, notifications, or lifecycle messaging, and define an MVP: who it targets, the user flow, the guardrails for enterprise trust, the instrumentation, and the first experiments you would run to determine whether it increases team-wide expansion.
- Glean
- Metrics
- Hard
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What this question tests
Tests the ability to scope a growth capability MVP end to end, including enterprise trust guardrails and the experiments that would validate it.
How to approach it
- Choose lifecycle messaging, since it is lower risk than referrals or notifications for an enterprise product where unsolicited invites can feel spammy.
- Target the MVP at highly engaged individual users whose usage patterns suggest a teammate would benefit, rather than blasting the whole account.
- Design the user flow as a lightweight, contextual prompt, for example suggesting a teammate be looped in right after a useful search result, not a generic email campaign.
- Add guardrails for enterprise trust: opt in by the sender, rate limits per user, and no messaging on behalf of someone without clear attribution.
- Instrument the full funnel: prompt shown, prompt accepted, teammate invited, teammate activated, so each step's drop off is visible.
- Run a first experiment with a limited account cohort, comparing team wide expansion rate against a control group with no messaging.
What a strong answer includes
- Picks one capability and commits to it fully rather than describing all four options shallowly, respecting what the question actually asks.
- Builds enterprise trust guardrails, opt in and rate limits, into the MVP design itself rather than as an afterthought.
- Defines a specific first experiment with a control group, not just a launch and observe plan.
Common mistakes
- Designing a generic invite or notification flow without enterprise specific trust guardrails like opt in and rate limiting.
- Measuring only prompt engagement instead of tracking the full funnel through to actual teammate activation.
Likely follow-up questions
- How would you prevent this capability from feeling spammy to teammates who receive the invite?
- What would make you choose a different one of the four capabilities instead?
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More questions from Glean
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop