Strategy question
Harvey has to explain the same product advancement to two audiences with very different needs: AI insiders who care how the system works, and lawyers who care whether it is reliable, safe, and useful in practice. How would you build a communications strategy that keeps one core product narrative while tailoring proof points, language, channels, and spokespersons for each audience? Walk through your audience segmentation, message hierarchy, launch assets, and how you would handle tensions between technical transparency and customer clarity.
- Harvey
- Strategy
- Hard
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What this question tests
Whether you can design a dual-audience communications strategy with one coherent narrative underneath, and explicitly manage the tension between technical transparency and customer-facing clarity.
How to approach it
- Define the one core narrative first, for example this advancement makes legal work faster without compromising reliability, so both audiences hear the same underlying claim.
- Segment the two audiences precisely: AI insiders want mechanism, benchmarks, and methodology; lawyers want evidence of reliability, safety guardrails, and real-world proof it holds up under scrutiny.
- Build a message hierarchy: the core claim stays constant, supporting proof points differ, technical benchmarks and methodology papers for insiders, case studies and safety documentation for lawyers.
- Match channels and spokespeople to each audience: a technical blog post or conference talk led by an engineering or research lead for insiders, a customer-facing webinar or case study led by a product or customer-facing lead for lawyers.
- Handle the tension explicitly: publish full technical transparency in the insider channel while keeping customer materials focused on outcomes and safety, without contradicting each other, and have both teams review both sets of materials before release.
What a strong answer includes
- Keeps one constant core claim across both audiences while varying only proof points and depth, which is exactly the tension the question is testing.
- Names specific channels and spokespeople matched to each audience rather than a generic multi-channel plan.
- Addresses the transparency-versus-clarity tension directly with a concrete resolution, cross-reviewing both material sets, rather than ignoring it.
Common mistakes
- Creates two disconnected narratives instead of one core claim with tailored proof points.
- Never addresses the stated tension between technical transparency and customer clarity.
Likely follow-up questions
- What would you do if a technical detail intended for insiders gets picked up and misread by the legal audience.
- How would you handle a lawyer customer who wants the technical depth insiders get.
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop