Metrics question

How could you use logs to determine if a new product is successful?

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What this question tests

Whether the candidate understands how raw event logs translate into meaningful product health signals.

How to approach it

  1. Clarify what 'successful' means for the specific new product, such as habitual use, task completion, or conversion to a paid tier.
  2. Identify which raw log events map to that definition, for example session start and end events, feature-click events, and error or crash events.
  3. Derive higher-level metrics from logs: daily active users, session frequency and length, feature adoption rate, and funnel completion between key steps.
  4. Use logs to detect friction, such as repeated failed attempts at the same action or high drop-off between two consecutive logged steps.
  5. Combine quantitative log signals with qualitative context (support tickets, reviews) since logs show what happened but not always why.

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