Metrics question

How would you evaluate a product that you don't know much about? Imagine that it is not a Google product and you are not a power user.

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What this question tests

Tests a general framework for product evaluation that doesn't rely on insider knowledge or personal familiarity with the product.

How to approach it

  1. Start by clarifying the product's stated purpose and target user from its own marketing or app store description.
  2. Use the product as a first-time user would, noting friction points in onboarding, the core action, and any moment of confusion or delight.
  3. Check external signals: app store reviews and ratings, search for common complaints, and how it's positioned against known competitors.
  4. Infer likely business metrics from public signals, like download rank, review volume trends, and how frequently it appears to release updates.
  5. Form a structured opinion: strengths, weaknesses, and what one metric you'd want internal data on to actually validate your read of the product.

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