Metrics question
How would you evaluate a product that you don't know much about? Imagine that it is not a Google product and you are not a power user.
- Metrics
- Medium
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What this question tests
Tests a general framework for product evaluation that doesn't rely on insider knowledge or personal familiarity with the product.
How to approach it
- Start by clarifying the product's stated purpose and target user from its own marketing or app store description.
- Use the product as a first-time user would, noting friction points in onboarding, the core action, and any moment of confusion or delight.
- Check external signals: app store reviews and ratings, search for common complaints, and how it's positioned against known competitors.
- Infer likely business metrics from public signals, like download rank, review volume trends, and how frequently it appears to release updates.
- Form a structured opinion: strengths, weaknesses, and what one metric you'd want internal data on to actually validate your read of the product.
What a strong answer includes
- Builds a repeatable framework, stated purpose, hands-on use, external signals, rather than a one-off subjective take.
- Uses accessible external proxies, reviews and competitor comparison, since real internal data isn't available.
- Names the one metric that would most validate the assessment, showing awareness of what's unknown without insider data.
Common mistakes
- Giving a purely subjective opinion with no structured framework behind it.
- Assuming access to internal metrics that a true outsider evaluating any product wouldn't actually have.
Likely follow-up questions
- How would your evaluation change if you learned the product had high churn?
- What's the biggest risk of evaluating a product without any usage data?
More metrics questions
- How do you define success for Yelp reviews?Google · Metrics · Medium
- Utilization went down by 45% on app XYZ in Italy for the month of August. Give a reason why and draft a plan to fix it.Spotify · Metrics · Medium
- You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that the % of people that added more information increased by 8%. However, 7 day retention decreased by 2%. What do you do?Google · Metrics · Hard
- Define the metrics for YouTube search.Google · Metrics · Medium
- You walk in to your office and find that Google cloud subscription has gone down by 20%. What do you do as a product manager?Google · Metrics · Medium
- What would be the top six metrics for WhatsApp? Now pick one from the six. Tell me three things you would do to improve that metric.Google · Metrics · Medium
More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop