Metrics question

How would you go about validating the need for an app to split the bill when people go out to restaurants or bars?

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What this question tests

Tests lean validation methodology before committing to build a product, appropriate for the clear, narrow scope of this question.

How to approach it

  1. State the hypothesis: users at restaurants or bars in groups want an easier way to split costs than manual calculation or asking the server.
  2. Run cheap validation first, survey and interview target users about current bill-splitting behavior, pain frequency, and existing workarounds like Venmo.
  3. Check existing proxy signals, the search volume and App Store presence of Splitwise or Venmo's group features, as evidence others have already validated demand.
  4. Build a lightweight test, a simple prototype or manual concierge test with a small group of real users at actual outings, measuring real usage.
  5. Define success as the share of surveyed users reporting real pain plus willingness to try the prototype, and actual completion rate during the pilot.

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