Metrics question

How would you measure the success of Gmail?

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What this question tests

Metric framework for a utility email product where value is largely invisible and habitual.

How to approach it

  1. Define success as reliable, fast, spam free email that users trust enough to make their primary inbox.
  2. Propose a reliability metric: email delivery success rate and time from send to delivery.
  3. Propose a quality metric: spam false positive rate (legitimate email wrongly filtered) and false negative rate (spam reaching the inbox).
  4. Propose an engagement metric: daily active users who check and act on email, and average time to inbox zero.
  5. Propose a retention metric: percent of users who use Gmail as their primary email address across a year.
  6. Tie these into a top line trust and reliability score, since Gmail's core value is being dependable, not entertaining.

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