Metrics question

Pick your favorite product, and as the product manager, determine the daily dashboard you will need to run the product business.

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What this question tests

Ability to design a practical, day-to-day operating dashboard for a real product, balancing leading and lagging indicators.

How to approach it

  1. Pick a specific product you know well and state it, grounding the answer concretely rather than answering in the abstract.
  2. Group the dashboard into sections: acquisition (new users/signups that day), engagement (DAU, core action completion rate), monetization (daily revenue or conversions), and health/quality (error rates, support volume, churn signals).
  3. Pick one number per section rather than an overwhelming list, since a daily dashboard should be scannable in under a minute.
  4. Explain why each metric is a daily-relevant leading indicator, not a monthly lagging one, since the dashboard's purpose is to catch problems early.
  5. Note what triggers escalation: define a rough threshold or day-over-day change that would prompt you to dig deeper, not just observe passively.

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