Strategy question
The CEO of your company has asked you to launch a digital wallet. Should you?
- Walmart
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Strategic judgment on whether to say no to a CEO's request when the data does not clearly support it.
How to approach it
- Clarify the CEO's underlying goal: increase payment volume captured, customer loyalty, or compete with rivals already in the space.
- Assess Walmart's actual advantage: massive in-store and online transaction volume and an existing loyalty and pay infrastructure.
- Assess the risk: digital wallets are a crowded, low-margin category with entrenched players like Apple Pay and PayPal.
- Weigh the opportunity: a wallet tied to Walmart's own ecosystem could improve checkout speed and capture more first-party payment data.
- Give a conditional answer: yes, but scoped narrowly to Walmart's own ecosystem (in-store and Walmart.com) rather than a general-purpose wallet competing broadly.
- State the success metric that would validate the bet: adoption rate among frequent Walmart shoppers within the first year.
What a strong answer includes
- Pushes back on an unscoped yes, correctly identifying that a general-purpose wallet is a crowded, low-margin bet.
- Grounds the recommendation in Walmart's real advantage, existing transaction volume and customer relationships (common knowledge).
- Proposes a narrower, defensible scope, an ecosystem-specific wallet, rather than either a flat yes or flat no.
Common mistakes
- Saying yes without questioning whether Walmart can compete with entrenched wallet players.
- Saying no with no alternative recommendation for what to do instead.
- Ignoring Walmart's actual first-party data and transaction volume advantage.
Likely follow-up questions
- What would change your recommendation from a scoped wallet to a full general-purpose one?
- How would you measure whether this wallet is worth continued investment after year one?
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More questions from Walmart
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop