Metrics question
There's a 50% drop in the number of Uber rides per day. Diagnose the problem.
- Metrics
- Medium
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What this question tests
Structured, hypothesis-driven diagnosis of a severe, sudden metric drop.
How to approach it
- Confirm the 50% drop is real: check for an outage, a data pipeline break, or a tracking bug before treating it as a true demand collapse.
- Check timing precisely: was this instant (suggests an outage or app crash) or gradual over days (suggests a real behavior shift).
- Segment by geography and platform to see if the drop is global or localized, which points to different causes (app bug versus regulation or competitor).
- Check supply side: are drivers unavailable due to an app issue, driver app outage, or a mass driver deactivation event.
- Check external factors: a local event, weather, a new regulation, or a PR crisis affecting rider trust.
- Prioritize the most severe, most likely hypothesis first given a 50% drop is extreme and likely has one dominant cause.
What a strong answer includes
- Treats a 50% drop as almost certainly a systemic failure (outage, pricing bug, app crash) rather than gradual demand erosion, and investigates accordingly.
- Checks both rider-side and driver-side apps, since a supply collapse looks identical to a demand collapse in raw ride counts.
- Gives a concrete example, e.g. a payment processing outage blocking ride completion, as a plausible first hypothesis to rule out.
- Proposes an immediate mitigation (status page, refunds, PR statement) in parallel with root-causing, given the severity.
Common mistakes
- Treating a 50% drop the same as a small gradual decline, missing that its scale implies a systemic failure.
- Only investigating demand-side causes and ignoring supply-side or technical failures.
Likely follow-up questions
- What would you check in the first ten minutes of noticing this drop?
- How would you communicate this internally while still diagnosing it?
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More questions from Google
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop