Strategy question
Three strategic clients each want custom workflow support this quarter, but your team can only deeply support one and lightly support another. How would you prioritize across client value, learning value, and reusability for the core product, and what would you explicitly say no to?
- Harvey
- Strategy
- Medium
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What this question tests
Tests resource allocation judgment across competing enterprise clients, balancing immediate client value against reusable product investment.
How to approach it
- Clarify what each client actually needs and whether their requested workflow overlaps meaningfully with the other two, since shared patterns change the calculus.
- Score each client's request on immediate deal or renewal value, learning value for the broader product, and how reusable the resulting work is for other customers.
- Pick the client to deeply support based on the combination of high value and high reusability, not value alone.
- Decide what light support looks like for the second client, for example a workaround or manual service rather than a built feature.
- Be explicit about what you say no to, for example the third client's fully custom request, and how you would communicate that to preserve the relationship.
What a strong answer includes
- Uses a two axis framework, client value against reusability, rather than ranking purely by which client shouts loudest or pays most.
- Picks the deep support client where the custom work doubles as core product investment, for example a workflow other clients have also hinted at wanting.
- Proposes a concrete light support option for the second client, such as a manual or semi automated workaround instead of full engineering investment.
- States explicitly what gets declined and offers a clear reason and alternative, protecting the relationship with the deprioritized client.
Common mistakes
- Prioritizing purely by deal size without considering whether the work is reusable for other customers.
- Avoiding the explicit no, which leaves the team implicitly overcommitted to all three clients.
Likely follow-up questions
- How would you communicate the no to the deprioritized client?
- What would change your prioritization if the smallest client had the highest strategic logo value?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop