Metrics question

What is the biggest problem Uber faces and how would you solve it?

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What this question tests

Tests business diagnosis: picking a real, significant problem and reasoning through a metric-grounded solution.

How to approach it

  1. Pick a specific problem: driver supply reliability during peak demand, when too few drivers are online.
  2. Diagnose using likely data: earnings volatility and inconsistent incentives cause drivers to log off unpredictably.
  3. Propose a solution: more predictable, transparent earnings guarantees during high-demand windows.
  4. Weigh the trade-off: guaranteed pay costs more per ride but reduces wait times and cancellations, aiding retention.
  5. Define a metric tree: driver online-hours during peak as the leading indicator, tied to wait time and completed trips.
  6. Set a guardrail: overall driver cost per trip, so the fix doesn't erode margins faster than it helps retention.

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