Metrics question

What is the most important metric for Google Docs and why?

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What this question tests

Ability to pick and defend a single north star metric for a collaboration-first product.

How to approach it

  1. Clarify Google Docs' core value proposition: enabling real-time, frictionless collaborative document creation and editing.
  2. Consider candidate metrics: documents created, time spent editing, or collaborative sessions (documents edited by 2+ people).
  3. Evaluate each against the core value: raw document count doesn't capture collaboration, and time spent could reward inefficiency.
  4. Select collaborative sessions or multi-editor documents as the most important metric, since it captures Docs' key differentiator versus a standalone word processor.
  5. Justify the choice: it reflects real-time collaboration value delivered, which drives retention and differentiates Docs from Word.
  6. Pair it with a guardrail, like edit conflict or version-loss rate, to ensure collaboration quality stays high.

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