Metrics question

What's the north star metric for Google Calendar?

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What this question tests

Ability to identify a single north star metric that captures the core value of a utility scheduling product.

How to approach it

  1. Clarify the core value: the calendar helps users manage and follow through on scheduled commitments, alone or with others.
  2. Consider candidate metrics: events created, events attended, weekly active users, and time saved scheduling.
  3. Rule out events created alone, since it doesn't capture whether the calendar actually helped someone follow through.
  4. Propose the north star: weekly active users who both create and attend a scheduled event, capturing genuine reliance on the tool.
  5. Explain supporting metrics: invite acceptance rate and meeting-scheduling time, which feed into the north star.
  6. Note the guardrail: notification and reminder effectiveness, since a calendar people ignore isn't truly useful.

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