Metrics question

You are a CEO of Trip Advisor. In the last 2 week, you received a lot of feedback and complaints about one particular restaurant listing. What would you do?

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What this question tests

Tests rapid, structured investigation of a spike in complaints about a single listing, balancing platform trust with fairness to the business.

How to approach it

  1. Clarify what changed: check if this is a new pattern or an existing low-rated listing simply getting more attention recently.
  2. Read a sample of the actual complaints to categorize them, for example food safety, service quality, or a listing-accuracy issue like wrong hours or menu.
  3. Check for a listing-integrity problem first, since a wrong address, price or hours can generate complaints unrelated to the restaurant's real quality.
  4. If complaints reflect genuine quality issues, apply standard platform actions, a review-based rating adjustment or a flag, rather than a unilateral CEO-level intervention.
  5. Weigh platform trust against fairness to the business: avoid an outsized reaction to a short-term spike without verifying it reflects a real, sustained pattern.

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