Metrics question
You are a CEO of Trip Advisor. In the last 2 week, you received a lot of feedback and complaints about one particular restaurant listing. What would you do?
- Metrics
- Medium
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What this question tests
Tests rapid, structured investigation of a spike in complaints about a single listing, balancing platform trust with fairness to the business.
How to approach it
- Clarify what changed: check if this is a new pattern or an existing low-rated listing simply getting more attention recently.
- Read a sample of the actual complaints to categorize them, for example food safety, service quality, or a listing-accuracy issue like wrong hours or menu.
- Check for a listing-integrity problem first, since a wrong address, price or hours can generate complaints unrelated to the restaurant's real quality.
- If complaints reflect genuine quality issues, apply standard platform actions, a review-based rating adjustment or a flag, rather than a unilateral CEO-level intervention.
- Weigh platform trust against fairness to the business: avoid an outsized reaction to a short-term spike without verifying it reflects a real, sustained pattern.
What a strong answer includes
- Investigates root cause, reading actual complaints, before jumping to a resolution, rather than reacting to complaint volume alone.
- Separates a listing-data problem, wrong info, from a genuine quality problem, since the fix differs completely.
- Balances two real stakeholders, platform trust and fairness to the business, instead of only defending one side.
Common mistakes
- Reacting to complaint volume alone without reading what the actual complaints say.
- Taking unilateral punitive action against the business without verifying the complaints are accurate and sustained.
Likely follow-up questions
- How would you distinguish coordinated fake complaints from genuine customer issues?
- What would you do if the restaurant disputed the complaints as inaccurate?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop