Strategy question

You join an e-commerce company as a product manager, and the team has created a list of “suggested products”. How would you review and roll out these products?

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What this question tests

Execution and strategy: reviewing an existing feature critically and defining a safe, measurable rollout plan.

How to approach it

  1. Clarify what 'suggested products' means here: on product pages, cart, or post-purchase emails, and pick one surface.
  2. Audit the current logic: is it based on co-purchase data, browsing history, or manual curation, and check for obvious quality issues.
  3. Define review criteria, such as relevance, margin, and inventory availability, before approving the list.
  4. Propose a staged rollout: A/B test on a subset of traffic before full release.
  5. Define success metrics, like click-through rate on suggestions and incremental revenue per session.

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