Metrics question

You noticed a drop in user engagement on recommended videos in Youtube, what metrics would you track to guide your next steps?

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What this question tests

Building a metric tree to diagnose a recommendation system engagement drop.

How to approach it

  1. Define the goal metric: engagement on the recommended video shelf, such as click through rate and watch time from that shelf.
  2. Build the metric tree: impressions of recommendations, click through rate, watch completion rate, and downstream subscribe or like actions.
  3. Check guardrails: overall session time and total watch time, to see if users shifted to search or other surfaces instead.
  4. Segment by content category, device type, and new versus returning viewers to localize the drop.
  5. Check for a recent change: an algorithm update, UI redesign of the shelf, or a content supply shift.
  6. Propose the strongest hypothesis and the data needed to confirm it before proposing a fix.

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