Metrics question

50% of users who RSVP yes to Facebook Events do not show up. What would you do?

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What this question tests

Whether you can diagnose a gap between stated intent and actual behavior and target a fix at the real cause.

How to approach it

  1. Define the metric precisely: no-show rate among yes-RSVPs, and confirm whether this is worse for certain event types.
  2. Segment the no-shows: large public events versus small friend gatherings, since intent-to-attend differs a lot by context.
  3. Generate hypotheses: RSVP yes used as a soft interest signal rather than a commitment, no reminder close to event time, or last-minute conflicts.
  4. Check data support for each, such as comparing no-show rate for events with and without a day-of reminder sent.
  5. Prioritize the reminder and friction hypothesis first, since it's the cheapest to test and likely explains a meaningful share.
  6. Propose a fix: stronger day-of reminders and a lightweight re-confirmation prompt, and measure the change in no-show rate.

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