Meta product manager interview questions
757 questions asked in Meta product manager interviews: 356 product design, 131 strategy, 198 metrics, 19 estimation, 47 behavioral, 6 AI & technical. Each has an answer guide, and you can practice any of them in a mock interview.
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Product design questions (356)
- You’ve just joined Meta and have been tasked with launching a new product to help people at home during emergencies. What would you build?Meta · Product design · Medium
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- Build a volunteer product for Facebook.Meta · Product design · Medium
- Design an application launching in the US marketplace that enables patients to find doctors.Meta · Product design · Hard
- Design a washing machine for Google.Google · Product design · Hard
- How would you make WhatsApp more user-friendly for the elderly to use?Meta · Product design · Medium
- Design Lyft for kids.Google · Product design · Hard
- How would you design a consumer application for a scooter sharing business?Google · Product design · Medium
- How would you improve the video experience on Facebook?Meta · Product design · Easy
- Design an experience for getting book recommendations on Facebook. How would you measure success?Meta · Product design · Medium
- Build a product to solve the dog poop problem.Google · Product design · Hard
- How would you improve Instagram?Meta · Product design · Easy
- As a Product Manager on Facebook Newsfeed, how would you decide whether to show an advertisement or the "People You May Know" widget?Meta · Product design · Hard
- Design Whatsapp for children.Swiggy · Product design · Hard
- How would you improve Facebook tagging?Meta · Product design · Easy
- How would you improve Facebook Pay?Meta · Product design · Medium
- How would you design a bicycle renting app for tourists?Google · Product design · Medium
- Design a product for Facebook to fight COVID-19.Meta · Product design · Hard
- How would you go about designing a dashboard of call quality for WhatsApp?Meta · Product design · Medium
- Give an example of a badly designed product.Adobe · Product design · Easy
- Imagine you’re a PM at Meta. How would you make users feel less guilty about using Instagram while also increasing revenue?Meta · Product design · Hard
- How would you improve Facebook Reactions?Meta · Product design · Easy
- Build a feature for lending (goods) on Facebook.Meta · Product design · Medium
- Design a smart shoe.Google · Product design · Hard
- How would you improve Facebook for commuters?Walmart · Product design · Medium
- Design a library for the future.Spotify · Product design · Hard
- How would you build a product on Facebook for blood donation?Meta · Product design · Medium
- How would you design an app to help people choose which cheese to buy at a grocery store?Stripe · Product design · Easy
- How would you improve Facebook Birthdays?Meta · Product design · Easy
- How can you improve Facebook Stories?Meta · Product design · Easy
- Build a product to buy and sell antiques.Google · Product design · Medium
- What is your favorite product? Why?PayPal · Product design · Easy
- How would you improve Facebook Marketplace?Meta · Product design · Easy
- How would you determine how to rank posts in the newsfeed?Meta · Product design · Hard
- How do you prioritize a customer facing feature with X impact on engagement vs a tech driven task like upgrading the libraries to eliminate legacy bugs which have no immediately visible impact?Meta · Product design · Hard
- How would you improve Instagram stories?Meta · Product design · Easy
- How would you double active users on Facebook Shop weekly when only 6% of FB users remain active in the first week and 0.4% remain active after 3 weeks?Meta · Product design · Hard
- Design a social travel product.Google · Product design · Hard
- How would you improve Facebook birthdays?Meta · Product design · Easy
- Build an education product for Facebook.Meta · Product design · Hard
- How would you improve Uber for a football event?Google · Product design · Medium
- How would you improve Facebook Groups? How would you measure whether you were successful?Meta · Product design · Medium
- Design a product to choose cheese.Capital One · Product design · Easy
- Create a way to sell movie tickets on Facebook.Meta · Product design · Medium
- How will you solve the problem of misinformation on FB?Google · Product design · Hard
- Mark Zuckerberg wants you to redesign the television experience. How would you go about it?Meta · Product design · Hard
- Let's redesign Facebook pages for small businesses.Meta · Product design · Medium
- How can the service of Facebook Messenger be improved?Meta · Product design · Easy
- What innovative new product can make park gatherings be more social, with strangers?Meta · Product design · Hard
- How would you design a gardening app?Google · Product design · Easy
- How would you improve user engagement on WhatsApp?Google · Product design · Easy
- Design a jobs product for Facebook.Meta · Product design · Hard
- Design an app/feature for people to find jobs on Facebook.Meta · Product design · Medium
- Design an app like WhatsApp for the blind.Meta · Product design · Hard
- How would you improve usage of Facebook Groups?Meta · Product design · Easy
- Design a product for job seekers to create resumes and find the best matching jobs easily and quickly.Google · Product design · Medium
- Design a product to improve the lunch experience in XYZ company.Google · Product design · Medium
- Build a new product on Facebook to find apartments.Meta · Product design · Medium
- Design a Facebook tool for the Olympics.Meta · Product design · Medium
- How would you improve Google Photos?Google · Product design · Easy
- How would you design a new music experience for Facebook?Meta · Product design · Hard
- Design an alarm clock for the blind.Google · Product design · Medium
- You are a new PM at Facebook. Design an app to help people save money.Atlassian · Product design · Medium
- Facebook wants to enter the house hunting business. If you were assigned to develop a product for the new business, what would you build?Meta · Product design · Hard
- As a PM for Google Maps, how would you improve the restaurant search?Google · Product design · Easy
- Design a Facebook news product.Meta · Product design · Hard
- Design a product to solve the long process of making an appointment with doctors.Meta · Product design · Medium
- Design a Facebook product for organ donation.Meta · Product design · Hard
- At your startup, you want to build a product to help people discover wine. What do you do?Meta · Product design · Hard
- Design an Instagram feature to help people find a restaurant.Meta · Product design · Medium
- You are the PM for iPhone iOS. Design the next generation iOS with two goals in mind: increasing the number of upgrades to this iOS on existing iPhones & converting Android users to iPhone.Meta · Product design · Hard
- Facebook decides to enter the travel market. As a PM how would you design a product?Meta · Product design · Hard
- Design a high tech gym.Google · Product design · Medium
- Build a product for podcasts.Meta · Product design · Hard
- How would you improve Facebook Portal?Meta · Product design · Easy
- How would you design an app that helps consumers find Happy Hours?Yelp · Product design · Medium
- How would you improve a coffee machine used in offices?Spotify · Product design · Easy
- Mark has asked you to build a new app for wine shopping in a grocery store. What do you do?Meta · Product design · Medium
- Design a product to find a handyman.Meta · Product design · Easy
- Design an application that helps students with their mental well-being.Meta · Product design · Easy
- How would you improve order conversions by optimising the product descriptions page for a fashion Ecommerce platform?Shopify · Product design · Medium
- Design a new car dashboard.Meta · Product design · Medium
- Design an app to help people reduce anxiety when trying to decide what cheese to buy at a grocery store.Meta · Product design · Medium
- Design a sport-related product for Facebook.Meta · Product design · Medium
- Build a way to help people find a dog walker.Meta · Product design · Easy
- How would you help couples to spend time meaningfully with each other?Meta · Product design · Hard
- Design a banking product within Meta.Meta · Product design · Easy
- As the Product Manager of a rideshare company (similar to Uber or Lyft), design a product specifically tailored for senior citizens.Meta · Product design · Hard
- Design an anti-scamming product for Meta.Meta · Product design · Easy
- Should Meta explore entering the delivery business? Provide your reasoning.Meta · Product design · Hard
- Build an app to help share/get updates with only your close friends.Meta · Product design · Medium
- How would you improve the Starbucks app?PayPal · Product design · Easy
- How would you design a volunteering app for Facebook?Meta · Product design · Medium
- Design a better house hunting experience.Meta · Product design · Hard
- How would you build Facebook for the blind?Meta · Product design · Hard
- What feature do you like about Facebook? How would you improve it?Meta · Product design · Easy
- Design a grocery app for Facebook.Meta · Product design · Hard
- Design a product for pet lovers.Meta · Product design · Easy
- Design a Facebook product for helping people with isolation and boredom during the current lockdown.Meta · Product design · Hard
- Design a relocation feature for Facebook.Meta · Product design · Medium
- Build a restaurant product for Facebook.Meta · Product design · Hard
- What would be a *new* feature or a product that you would like to launch on Facebook?Meta · Product design · Easy
- Design a smart product that uses AI for kids.Google · Product design · Hard
- Design an app for museums.Adobe · Product design · Easy
- As a PM at Apple, how would you reduce accidents with smartphones?Adobe · Product design · Hard
- Design a financial services Facebook product.Meta · Product design · Hard
- Design a gaming product for Meta customers.Meta · Product design · Hard
- Design a fire alarm system for the deaf.Google · Product design · Hard
- How would you design a Facebook product for Christmas?Meta · Product design · Easy
- Design an education product for Instagram.Meta · Product design · Medium
- If you were a PM at Facebook, how would you build an audio product (like Clubhouse)? Walk me through your process.Meta · Product design · Hard
- Build a Meta product for education. Which Meta platform will you choose to build it?Meta · Product design · Medium
- Design a product to improve Facebook employees’ health.Meta · Product design · Medium
- Make a product to help people buy and sell homes.Meta · Product design · Easy
- How would you design Facebook Dating?Meta · Product design · Hard
- How would you design an Education product for Instagram?Meta · Product design · Hard
- Design a product for child care.Meta · Product design · Medium
- Design an app to improve the wine-buying experience at a grocery store.Meta · Product design · Medium
- How would you improve Facebook Rooms?Meta · Product design · Easy
- how would you improve Facebook's safety check feature?Meta · Product design · Easy
- Design a vacation experience.Meta · Product design · Easy
- How would you improve Facebook Messenger?Meta · Product design · Easy
- Design a wedding planning experience within Facebook.Meta · Product design · Medium
- What would you build to spread positivity on Facebook groups?Meta · Product design · Medium
- You are a PM of a well funded start up. What would you build to solve for parking?Meta · Product design · Hard
- Design a product for FB or Google to help people relocate.Google · Product design · Hard
- Design a travel product for Instagram.Meta · Product design · Medium
- Design product to improve mental health.Meta · Product design · Hard
- What privacy feature would you add to WhatsApp?Meta · Product design · Easy
- Build a live audio streaming product for Facebook (pre-live-Audio-Rooms launch).Meta · Product design · Hard
- Design a product for a theme park.Meta · Product design · Easy
- Design a product for Podcast recommendations.Spotify · Product design · Medium
- Create a product called ‘Shops’ for WhatsApp.Meta · Product design · Medium
- Design an app for touring a city in an offline mode.Google · Product design · Medium
- Design Lyft for deaf drivers.Google · Product design · Hard
- Design a Facebook feature to find roommates.Meta · Product design · Medium
- Design an innovative chat feature.Meta · Product design · Hard
- You are the CEO of a startup in the health space. What will you build?Meta · Product design · Hard
- As a PM at Meta, create a feature that allows users to engage with art.Meta · Product design · Medium
- Improve an established ride-sharing product for senior citizens.Meta · Product design · Medium
- You are a PM at Meta. Design a product for personal finance.Meta · Product design · Medium
- Imagine you're the CEO of a start-up. How would you build a product to help people find a place to live?Meta · Product design · Hard
- You're focusing on eCommerce advertisers at Tiktok. What do you build next?Meta · Product design · Hard
- Design a product for health within the Facebook Blue app.Meta · Product design · Medium
- How would you alter Instagram to make it a better fit for the SMB segment?Meta · Product design · Hard
- Build a product for hybrid work.Meta · Product design · Hard
- What Facebook products can be improved by showing location information? How?Meta · Product design · Hard
- How would you enhance the Meta AI chatbot experience within Instagram direct messages?Meta · Product design · Hard
- You’re a PM at Meta. Design an AR/VR product for individuals aged 65 and older.Meta · Product design · Medium
- Design a product for road trips.Meta · Product design · Easy
- Create a product to teach cooking remotely.Meta · Product design · Medium
- Design a product to improve group communication on WhatsApp.Meta · Product design · Easy
- How would you improve video calling on Messenger?Lyft · Product design · Easy
- Design a product for people to find a mentor.Meta · Product design · Medium
- Design a way for people to find apartments.Google · Product design · Easy
- How would you design a home repair product?Adobe · Product design · Easy
- Design a Facebook product for fitness.Meta · Product design · Medium
- How would you improve WhatsApp Channels?Pinterest · Product design · Easy
- Design a product at Meta to help students with their homework.Meta · Product design · Easy
- Facebook is thinking of entering the childcare space. You've been asked to think about what we should build. What would you propose?Meta · Product design · Hard
- How can you increase the monthly active advertisers for boosted posts on Facebook and Instagram?Meta · Product design · Medium
- Improve the current iteration of Snapchat to compete with the likes of Instagram and TikTok.Meta · Product design · Hard
- Design a volunteering product for the Social Goods team at Facebook.Meta · Product design · Hard
- Design a product to learn musical instruments.Meta · Product design · Easy
- Design a product for borrowing and lending money on Facebook.Meta · Product design · Hard
- How would you improve Facebook Ads Manager?Meta · Product design · Medium
- How would you design a subscription model for Facebook Groups to increase revenue and engagement?Meta · Product design · Hard
- How would you evaluate the impact of teenagers' use of Facebook when their parents joined Facebook? How would you improve accordingly?Meta · Product design · Hard
- Design a feature for Facebook Portal to use in case of emergency.Meta · Product design · Medium
- Build a new borrowing & lending marketplace (non-financial) for household goods.Meta · Product design · Hard
- You are responsible for building an education platform that connects people looking to learn new skills with experienced individuals who can teach them (such as pottery, welding, piano, math, etc.). Essentially, it's a shared economy for skills. How would you approach this task?Google · Product design · Hard
- As the Product Manager at a new startup aiming to assist people in finding gifts for their friends and family, what features or functionalities would you prioritize in building the platform?Meta · Product design · Medium
- How would you improve Facebook Pages and how would you determine success?Meta · Product design · Medium
- You are a PM at Meta, and Mark wants you to create a product to help people learn musical instruments remotely. What would you build?Meta · Product design · Medium
- How would you improve the WhatsApp Search feature?Meta · Product design · Easy
- Design a way for people with similar interests/hobbies to connect.Meta · Product design · Medium
- How would you combat misinformation in the newsfeed on COVID-19?Meta · Product design · Hard
- Design an app for kids to improve their museum experience.Meta · Product design · Medium
- You are the PM for Facebook newsfeed. How would you improve it?Meta · Product design · Easy
- Design a pinning feature in a chat app such as WhatsApp.Meta · Product design · Medium
- Design a learning solution for Facebook.Meta · Product design · Hard
- Design a Facebook product to help people follow a healthy living lifestyle.Meta · Product design · Medium
- How would you create a feature on Facebook to combat depression, suicidality and self harm?Meta · Product design · Hard
- Design a healthcare product for immigrants.Meta · Product design · Hard
- You are a Product Manager at Meta, and Mark Zuckerberg has just asked you to design a product for celebrity engagement. How would you approach this?Meta · Product design · Medium
- How will you improve Instagram?Meta · Product design · Easy
- Design a product to make using Apple devices safer for its users.Meta · Product design · Hard
- How would you design an app for pet owners/lovers? The app is to be a social platform where the users can connect and share their experiences, etc.Meta · Product design · Easy
- Design a career counseling app for students in India.Google · Product design · Hard
- What product would you create for teens on Facebook?Meta · Product design · Medium
- How should Facebook help people with relocation?Meta · Product design · Hard
- Design a product to develop and build a hobby.Meta · Product design · Medium
- Design a new product from Facebook to improve vacation experiences.Meta · Product design · Hard
- How would you design a product to help with Home Maintenance cost?Meta · Product design · Medium
- Build a real esate product for FB.Meta · Product design · Hard
- Design a product for kids.Meta · Product design · Easy
- How would you improve news sharing on Facebook?Meta · Product design · Easy
- Design a product to help people buy cars.Meta · Product design · Easy
- Design a better water bottle.Meta · Product design · Easy
- Design a product to help users learn the Japanese language.Meta · Product design · Medium
- What would you build to help with with Home Repairs ?Meta · Product design · Easy
- Imagine you're a PM at Instagram. How would you design a product for finding recipes?Meta · Product design · Medium
- Design a voice assistant product for kids.Flipkart · Product design · Hard
- You're a PM at Facebook. Design a product to increase engagement in a local community.Meta · Product design · Medium
- Create a product to monetize Facebook Marketplace.Meta · Product design · Hard
- Improve Facebook comments.Meta · Product design · Easy
- Improve the grocery store in-store shopping customer experience (i.e. a physical grocery store).Meta · Product design · Medium
- Design a crisis management app.Meta · Product design · Hard
- Design Facebook for the education industry.Meta · Product design · Hard
- Design an app for kids field trip.Meta · Product design · Easy
- On a scale of 1 to 5, how would you rate the Facebook Messenger app and why?Meta · Product design · Easy
- If you are a product manager at Facebook, how would you improve volunteerism?Meta · Product design · Hard
- Design a product for groups of people to plan trips.Meta · Product design · Medium
- How would you improve FB profiles and how would you determine its success?Meta · Product design · Medium
- Design a calendar product for Facebook.Meta · Product design · Medium
- How would you build Facebook Dating from 0-1?Meta · Product design · Hard
- Facebook wants to enter the fashion space. What would you build?Meta · Product design · Hard
- Design a friend recommendation system for Facebook.Meta · Product design · Hard
- Improve the "Sharing Post" feature of Instagram.Meta · Product design · Easy
- How do you improve Facebook Watch?Meta · Product design · Easy
- How would you use Facebook to create a doctor referral program?Meta · Product design · Medium
- We have observed an organic increase in posts from small businesses regarding help wanted. Facebook has decided to invest in Jobs. How would you design a product for this need?Meta · Product design · Hard
- If you have to build a new FB experience for your phone, what would you build?Google · Product design · Hard
- Design a baby sitting product.Meta · Product design · Medium
- How would you build a product to help people travel?Meta · Product design · Easy
- Design a product that helps people become healthier.Meta · Product design · Medium
- Design an app for a gym.Adobe · Product design · Easy
- Design a car for blind people.Google · Product design · Hard
- You are a PM for a grocery store. How would you organise the aisles?Meta · Product design · Easy
- Design a Facebook Healthcare application at the beginning of COVID.Meta · Product design · Easy
- You are the PM of Facebook Marketplace. You have been presented a proposal for sellers to provide a government-issued ID before they can post their products. How would you decide whether to implement this feature?Meta · Product design · Hard
- How would you design a community lending library?Meta · Product design · Easy
- Design Facebook for the travel industry.Meta · Product design · Hard
- What do you dislike about a Facebook feature of your choice?Meta · Product design · Easy
- How would you design Facebook Events 2.0?Meta · Product design · Hard
- You're the CEO of a startup and you want to do something innovative in travel. What should you build? (Only constraint is that it's a software product)Meta · Product design · Hard
- Design a product for tissue donation.Meta · Product design · Hard
- How would you improve Instagram feed and measure its success?Meta · Product design · Medium
- CTO comes to you and says that we should invest in the space of music. What will you do?Meta · Product design · Hard
- You are a PM at Facebook. Design a new app for capturing and sharing photos and memories for families.Meta · Product design · Hard
- What would you build as an educational product for Oculus?Meta · Product design · Hard
- Design a product for job seekers.Meta · Product design · Medium
- As a PM for Facebook, what product would you build to make people safer?Meta · Product design · Hard
- Facebook is considering building something for conferences during covid. How would you design it?Meta · Product design · Hard
- I travel often for work and I face challenges with luggage check-in. How would you create a product for this?Meta · Product design · Medium
- How would you design a product to help with Home Repair cost?Meta · Product design · Medium
- How will you design a tissue donor app for Facebook?Meta · Product design · Hard
- Facebook has experienced a lot of negative news coverage and it's causing an erosion of trust in the product. What would you do to increase trust of Facebook?Meta · Product design · Hard
- Design a spreadsheet for mobiles.Meta · Product design · Hard
- Design a SAAS product using available augmented reality concepts.Oculus · Product design · Hard
- Imagine you were asked to design a "trending photos" feature. How would you go about it?Meta · Product design · Medium
- How would you improve Facebook Jobs?Meta · Product design · Medium
- How would you use Facebook to find a dentist?Meta · Product design · Easy
- You are the PM of Facebook Shop. What would you do?Meta · Product design · Hard
- Design a tool for a community.Meta · Product design · Hard
- How would you improve the new user experience on Twitter?Meta · Product design · Easy
- Create a product for borrowers and lenders.Google · Product design · Hard
- Design Facebook for monks.Meta · Product design · Hard
- How will you design a brokerage/investing app for Facebook?Meta · Product design · Hard
- Facebook is a multinational company with many offices around the world. Its employees are constantly traveling. Build a solution for FB employees travel.Google · Product design · Hard
- Design a contactless movie experience for PVR.Meta · Product design · Medium
- Design WhatsApp's status feature.Meta · Product design · Medium
- How would you improve Facebook Live?Meta · Product design · Easy
- Design a food allergies app.Google · Product design · Medium
- You are a platform PM. How would you improve the current platform and tools for Facebook's AR/VR developers so that they can build solutions with better performance and reliability?Meta · Product design · Hard
- Design a new social media product.Meta · Product design · Hard
- How would you incorporate stories into Instagram Explore?Meta · Product design · Medium
- How will you design a devotional social network App for devotees?Meta · Product design · Medium
- How would you redesign Facebook Pages?Meta · Product design · Medium
- Design a feature in a chat app such as WhatsApp for the data collection of company managers.Meta · Product design · Medium
- If you could build any product, what would you build?Google · Product design · Easy
- How would you improve the Facebook newsfeed?Meta · Product design · Easy
- Which is your favourite email client and why?Google · Product design · Easy
- How would you improve Reddit?Reddit · Product design · Easy
- How can you help Facebook design an urban public space?Meta · Product design · Hard
- Let's say we wanted to implement a feature in Gmail similar to Amazon Mayday. How would that work?Amazon · Product design · Hard
- Design a news feature for Facebook.Meta · Product design · Medium
- Design an app that helps people find a doctor.Google · Product design · Medium
- Design a website for monthly rental units.Google · Product design · Easy
- Design an experience for collectibles (stamps, coins, etc.) on Facebook.Meta · Product design · Hard
- Design a way to make airport layovers suck less.Meta · Product design · Hard
- How would you design a product for Facebook to take on LinkedIn?Meta · Product design · Hard
- How would you use ML to improve Facebook the newsfeed?Meta · Product design · Hard
- How would you design a ride sharing app within Facebook?Meta · Product design · Hard
- Design a Facebook feature that measures user happiness.Google · Product design · Hard
- Design a refrigerator for offices.Google · Product design · Medium
- How would you improve monetization of Facebook stories?Meta · Product design · Hard
- How would you design FB Sports?Meta · Product design · Hard
- Design a product for teaching kids good behaviors.Meta · Product design · Medium
- Should Meta design a product for pet owners? If yes, please describe the product and outline how you would approach the design.Meta · Product design · Medium
- Design a product that's part of the current Facebook app and helps hospitals with their medical donation needs.Meta · Product design · Hard
- You are a small startup. Suggest a product in the health and wellness space.Meta · Product design · Easy
- Let's imagine that the Ads product manager asks you to introduce ads inside the Facebook dating product. What would you do?Meta · Product design · Hard
- As an entrepreneur, design a product for helping buy furniture.Meta · Product design · Medium
- If you moved to a different city, how will you design an app to search doctors in your locality?Meta · Product design · Medium
- Facebook wants to get into the food delivery business. How would you do it?Meta · Product design · Hard
- As a tech entrepreneur, design a product for gifting.Meta · Product design · Medium
- Design a product for food for Facebook.Meta · Product design · Medium
- Design an app for scheduling non-work related appointments.Meta · Product design · Easy
- Design an app for scheduling appointments for SMB.Meta · Product design · Medium
- Build a new product as part of the Facebook crisis management team.Meta · Product design · Hard
- How would you design Tinder for the visually impaired?Tinder · Product design · Hard
- Come up with a proposal for a new kind of smart fridge. Go through all the steps you'd take to market and sell it.Meta · Product design · Hard
- How would you improve Facebook’s search monetization?Meta · Product design · Hard
- Design a virtual tourism experience.Meta · Product design · Hard
- Design an investment strategy app.Meta · Product design · Medium
- You are a PM in a startup. Design a product that helps people build local communities.Meta · Product design · Hard
- Create a product for climate responsibility.Meta · Product design · Hard
- How would you decide to build a "Products You May Wanna Buy" on the Facebook newsfeed?Meta · Product design · Hard
- Design a product to help find new doctors.Meta · Product design · Easy
- Improve the DMV.Meta · Product design · Hard
- Build a product for sports fans on Facebook.Meta · Product design · Hard
- Design a Facebook product for charitable giving.Meta · Product design · Hard
- You're a product manager on a health team. Create a new feature for blood donation and define the product strategy from the beginning to the end.Meta · Product design · Hard
- Design a service for children as a product manager for Facebook.Meta · Product design · Hard
- Design a car-sharing product for kids (within an existing car-sharing app).Meta · Product design · Hard
- Build something for physical wellness.Meta · Product design · Hard
- Design a movie product for Facebook.Meta · Product design · Hard
- Design a product that enables people to offer/take help in their local community.Meta · Product design · Hard
- Design a new Facebook feed where you can find nearby businesses like bars and coffee shops.Meta · Product design · Medium
- How would you improve Tiktok shopping?Meta · Product design · Medium
- Design a podcast product for Facebook.Meta · Product design · Medium
- Implement podcasts on Facebook.Meta · Product design · Medium
- Design an app for wine drinkers.Meta · Product design · Easy
- Build a product for investing in real estate.Meta · Product design · Hard
- Design a product in the fashion space for Facebook.Meta · Product design · Hard
- If Facebook built a product to help users find rental housing, what would it look like?Meta · Product design · Hard
- Imagine you're building a product to help people learn a new language. What would you build and why?Google · Product design · Medium
- Design a product to help users find a handyman. Assume this is for a start-up and that Facebook does not exist. It needs to be launched in 6 months - what's the MVP?Meta · Product design · Hard
- Design a product to find a doctor during the pandemic.Meta · Product design · Medium
- How would you build a new podcasting feature for Facebook?Meta · Product design · Medium
- You are the product manager at Facebook. Build a product to raise money for causes, considering there is no existing Facebook product for this.Meta · Product design · Hard
- Imagine that there is a supply chain problem across the globe. DoorDash has just launched its grocery service, but it has been receiving a lot of complaints about missing items. Currently, there are no substitutions available in the app. How would you solve this problem in the product? Chat is available between the shopper and the buyer.Meta · Product design · Medium
- You are the product manager for Metaverse. What would you build?Meta · Product design · Hard
- How would you increase trust in a new fintech app that allows users to transfer money across countries, for example, from a person in the US (in dollars) to a person in India (in rupees)?Meta · Product design · Hard
- As the Product Manager for Horizon Worlds on Oculus, what would you design?Meta · Product design · Hard
- Design a travel product for Facebook that enhances user experience and addresses the unique needs of travelers within the social media platform.Meta · Product design · Hard
- How will you ensure the safety of Apple products for users?Meta · Product design · Medium
- How would you design volunteering on Facebook Blue?Meta · Product design · Medium
- As the Project Manager for the driver app at a rideshare company (similar to Uber or Lyft), brainstorm the implementation of a bathroom feature to assist our drivers in finding restrooms during their routes.Meta · Product design · Medium
- How can you increase 7-day retention for new users on Messenger?Meta · Product design · Medium
- You are a PM at Meta. How would you build a fitness product for the visually impaired?Meta · Product design · Medium
- Why did Facebook build the verified check badge?Meta · Product design · Medium
- You’re a PM at Meta Reality Labs. Design a learning experience (e.g. pottery or welding in terms of fields).Meta · Product design · Hard
- You are a Product Manager at Meta considering a video conferencing product for small and medium-sized businesses. Why might this be a good idea?Meta · Product design · Hard
- Design a product within Meta for individuals seeking contractors.Meta · Product design · Easy
- Design a standalone maps app for Meta.Meta · Product design · Easy
- You’re a PM at Meta; build a product for climate change.Meta · Product design · Medium
- Build a product for mentorship on Facebook.Meta · Product design · Medium
- How would you improve the fundraiser feature on Facebook?Meta · Product design · Easy
- Design an AI agent that can take actions on behalf of users. How would you define its permissioning and control model?OpenAI · Product design · Hard
- You’re a PM at Meta. Design a product that enables users to request emergency help.Meta · Product design · Medium
- Your team has developed a new text-to-video model. If you were the PM responsible for bringing this to market, how would you approach productizing it?OpenAI · Product design · Hard
- Design a feature to help users find local services on Facebook.Meta · Product design · Easy
- Design a product on Facebook specifically for Gen Z users.Meta · Product design · Easy
- Build a product on Meta that helps users find handymen.Meta · Product design · Medium
Strategy questions (131)
- How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?Meta · Strategy · Hard
- How would you decide whether to build a feature or fix a bug (assuming both take the same engineering effort)?Meta · Strategy · Easy
- An engineer suggests showing suggested Buy/Sell Groups on users' newsfeed instead of the People You May Know section. How do you determine if that is a good idea or not?Meta · Strategy · Medium
- Why should Facebook enter the dating market and how would you execute it?Meta · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
- Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.Amazon · Strategy · Hard
- How would you monetize Facebook messenger?Meta · Strategy · Medium
- You are the PM of notifications. How would you determine the trade offs between showing your friend’s fundraiser or the event they are going to / created?Meta · Strategy · Hard
- You are the PM for a B2C product that has an advertisement-based monetization model with significant and steady daily revenues. One day, there are no ads served and the revenues plummet to zero. What would be your strategy, as a Product Manager, to deal with this crisis?Google · Strategy · Hard
- What should Meta strategy be for the next 2 years?Meta · Strategy · Hard
- How will you reduce Paypal's operating costs by 50%?PayPal · Strategy · Hard
- You're the PM for newsfeed and you have to decide whether to show more videos or more events. What do you do?Meta · Strategy · Hard
- How would you decide whether or not to accept payments for Facebook messenger?Meta · Strategy · Hard
- Should Google get into the ticketing market? If so, what would you build?Google · Strategy · Hard
- What should Facebook's next acquisition be?Meta · Strategy · Hard
- How would you increase the monetization of Farmville over and above the current features by 10-15%?Meta · Strategy · Medium
- How would you decide to display ads on the Facebook Newsfeed? After every 100 posts or 25 posts? Evaluate tradeoffs.Meta · Strategy · Hard
- What are the tradeoffs between having advertisements vs. no advertisements on Facebook?Meta · Strategy · Medium
- Facebook wants to change privacy settings from Friends, to Friends and Friends that are tagged. How would you convince Mark Zuckerberg this is not a good idea?Meta · Strategy · Hard
- We've outsourced a critical mobile app to a 3rd party developer. How do we decide when to take that development in house?Meta · Strategy · Hard
- What are the trade offs with Facebook Stories usage going up and Facebook posts going down?LinkedIn · Strategy · Hard
- Should Facebook require users to upload profile photos during onboarding? How would you go about deciding this?Meta · Strategy · Hard
- How would you launch a social fitness device?Google · Strategy · Hard
- What will be your release strategy for Facebook Reactions? How will you monitor the release?Microsoft · Strategy · Hard
- What factors need to be considered if you want to launch your product in a new market?Lyft · Strategy · Medium
- Would you want to launch a fitness app for Facebook? If yes, why? Please elaborate all requirements and prioritizations.Meta · Strategy · Hard
- What should be short and near term goals for Netflix.Spotify · Strategy · Hard
- How would you increase the number of comments in Facebook groups?Meta · Strategy · Medium
- You are the PM for Facebook Live. What are your priorities?Meta · Strategy · Hard
- This is an interview question, with a few sub-questions I was able to get after asking them: How would you determine the roadmap for a product? (Assume any product and any feature). What are the key criteria's/aspects you will consider to create this road map? How much weight will your roadmap have for user-driven features?Amazon · Strategy · Medium
- If Elon found you and made you the next GM, would you use spacex to launch air travel around the world?Meta · Strategy · Hard
- For a food delivery app, what goals would you set for the next 6 months?Meta · Strategy · Hard
- How you would prove the value of the Reactions feature? How would you decide whether to launch it or not?Meta · Strategy · Medium
- Which vertical should be the focus for Facebook Watch? Why?Meta · Strategy · Hard
- Swap 'People you may know' with 'Products you may buy'. As a PM, how will you make a decision to swap an existing feature with a new feature without developing the new feature?Meta · Strategy · Hard
- What would be your strategy to bring partners onto the Facebook platform for Black Friday?Stripe · Strategy · Hard
- You are a PM at YouTube. YouTube raised the price of YouTube Premium by 10%. After the change, 10% of its users unsubscribed. What would you do?Meta · Strategy · Hard
- If you are the product manager for new user registration at Facebook, and user research comes to you with a suggestion to remove picture requirement, how would you decide what to do?Meta · Strategy · Medium
- Mark Z wants to up-convert all the media uploaded into high resolution media. What would you do?Meta · Strategy · Hard
- How would you use Facebook groups to promote an event?Meta · Strategy · Easy
- Design an MVP experience for a real-estate investment app.Meta · Strategy · Hard
- Should Facebook allow political ads?Meta · Strategy · Hard
- What is the next billion dollar opportunity that Meta has not pursued yet?Meta · Strategy · Hard
- How would you turn Facebook Events around?Meta · Strategy · Hard
- Suppose you're a PM for Instagram and someone suggests that all Instagram content formats (posts, Reels, stories, live, etc.) be shown in a single feed, instead of in separate tabs as they are now. How would you decide whether or not to implement this idea?Meta · Strategy · Hard
- How would you grow the number of Instagram users?Meta · Strategy · Easy
- How would you increase the number of comments on Facebook Posts?Walmart · Strategy · Easy
- Where do you think Reels fits in Facebook's long term strategies? Why choose Instagram to launch Reels and not Facebook?Meta · Strategy · Hard
- Should Google make one more attempt at social media?Google · Strategy · Hard
- Zuckerberg emails you and says the music experience space is picking up attention. What do you do as a product manager? You can't email him back.Meta · Strategy · Hard
- You are the PM for Facebook Notifications (Bell Icon). Why should Facebook continue investing in this product?Meta · Strategy · Hard
- Your team has implemented a change in the "Share" feature and released it for A/B testing. You realized that there is 20% of usage of the feature. Would you still decide to release it?Meta · Strategy · Medium
- You’re a PM at Meta for group chat. Why should Meta continue investing in this product?Meta · Strategy · Hard
- You are the product manager of Instagram Story. Before we launch, how would you set metrics for progress?Meta · Strategy · Medium
- You are the product manager for Facebook Events. Set the success criteria. How would you assess what's better between 10 events that have 100 attendees each, or 1 event that has 1,000 attendees?Meta · Strategy · Hard
- How would you decide whether to launch Instagram Shopping in a new country?Meta · Strategy · Hard
- How would you decide between investing in WhatsApp vs. Messenger?Meta · Strategy · Hard
- As a Meta PM, evaluate and recommend if it makes sense for Meta to converge all their chat products (Instagram Chat, Messenger, WhatsApp) into a single product.Meta · Strategy · Hard
- How would you navigate the tradeoffs between increasing ad revenue and decreasing retention on WhatsApp?Meta · Strategy · Hard
- You’re a PM at Meta. How would you help Facebook enter the fitness market?Meta · Strategy · Hard
- Should Uber work on a shuttle service that runs between SF and South Bay?Instacart · Strategy · Hard
- How do you handle the tradeoffs between growth and advertising?Meta · Strategy · Hard
- How would you think about monetization for Facebook Marketplace?Meta · Strategy · Hard
- Your restaurant is experiencing long lines for pickup orders. How would you decrease the wait time?Meta · Strategy · Easy
- If you were the product leader responsible for Facebook search globally, how would you create a 5-year vision and strategy?Meta · Strategy · Hard
- How would you decide if you should build a "Products you might want to buy" feature on the Facebook Marketplace newsfeed?Instacart · Strategy · Medium
- How would you monetize WhatsApp?Meta · Strategy · Hard
- Why did Facebook build Facebook Stories?Meta · Strategy · Easy
- You are the PM at Facebook Post. What reactions should we add next?Meta · Strategy · Medium
- Discuss the tradeoffs between showing the "people you may know" widget versus ads in the newsfeed. How would you decide which one to show to a given user?Meta · Strategy · Hard
- You are the PM for Facebook newsfeed. How would you decide between showing events or videos?Meta · Strategy · Hard
- Why did Instagram remove the like count on posts?Meta · Strategy · Easy
- Design a product to improve diners' experiences at restaurants after they finish the meal.Google · Strategy · Medium
- Product Manager comes to me (Data Scientist) and tells me that the "share" button feature is not improving engagement. Let's take it out. How would you, as a Data Scientist, evaluate that feature?Meta · Strategy · Hard
- How would you internationalize a US based product?Google · Strategy · Hard
- How would you increase the number of monthly active advertisers on Instagram?Meta · Strategy · Medium
- Suppose you're the PM for Facebook Stories and your teammate says we should increase the height of the stories bar in the app. How would you think through this decision?Meta · Strategy · Medium
- It's 2016, how would you have decided whether to launch Facebook stories?Meta · Strategy · Hard
- You ran an A/B test and saw that it drops engagement. What would you do about it?Meta · Strategy · Medium
- On Instagram Shops, should users be allowed to check out without logging in first?Meta · Strategy · Hard
- Where would you geographically expand the Facebook Marketplace if it was only available in the US and Canada?Meta · Strategy · Hard
- Mark Zuckerberg walks into your office and tells you to re-envision Facebook Newsfeed. What would you do?Meta · Strategy · Hard
- What if Meta removes Facebook Groups? How will it impact the community?Meta · Strategy · Hard
- You're the PM of Facebook Events. What do you do?Meta · Strategy · Hard
- Profile pictures are mandatory today. What if it were made optional going forward? Evaluate.Meta · Strategy · Hard
- You are the PM of Facebook Shops. You see the items sold per week is up but the number of messages on Marketplace is down. How would you evaluate this tradeoff?Meta · Strategy · Hard
- Build a grocery solution.Meta · Strategy · Hard
- What should be the strategy for news on Facebook Video?Meta · Strategy · Hard
- A few years ago, Facebook used to restrict user signups with .edu emails only. Why did they remove that restriction and what were the pros & cons of doing so?Meta · Strategy · Hard
- Several FB users have experienced shopping integrity issues, where the product they received is different and/or much lower quality than expected (i.e., misalignment between product advertised via FB ad and product received). How would you determine if this is a problem worth solving and what product enhancements would you make to address this issue?Meta · Strategy · Hard
- Non-profit organisations need more volunteers. You are asked to asked to build an app or feature on Facebook. Why and how would you execute that?Meta · Strategy · Medium
- What is the difference between horizontal and vertical integration?Meta · Strategy · Easy
- You are a PM at Facebook. An engineer comes with an idea to place a feature on the Facebook homepage that would show items that you may be interested in. Would you build it?Meta · Strategy · Medium
- Increase the number of WhatsApp downloads.Meta · Strategy · Easy
- You are eating in your company cafeteria and someone taps you on your shoulder. It's your CEO asking you what the company should do next. What would you do?Google · Strategy · Hard
- Should Facebook launch a feature suggesting to "Unfriend this friend"? If yes, how should it decide which friends to suggest to unfriend?Meta · Strategy · Hard
- If you were a senior PM for Google Maps, what would your goal be for the next year?Google · Strategy · Hard
- How will you reduce Chime's operating cost by 50%?Google · Strategy · Hard
- You're the PM for Facebook Newsfeed. What's your roadmap for the next year?Meta · Strategy · Hard
- How would you ideate, scope and execute a new partnership (partner) for Facebook Marketing Partners Program?Meta · Strategy · Hard
- How would you enter into blue collar hiring?Google · Strategy · Hard
- "You're the PM for Google AdWords. One of the core initiatives you own is to increase spend, account engagement, and number of accounts in the SMB (small-to-medium) business space. What does your 1-year roadmap look like?"Google · Strategy · Hard
- Would you build a travel product on Instagram?Meta · Strategy · Hard
- How would you go about ranking posts and everything else on Newsfeed?Meta · Strategy · Hard
- You’re a PM at Meta. How does Instagram fit into Meta's mission?Meta · Strategy · Hard
- Why did Facebook create Facebook Lite?Meta · Strategy · Hard
- If you were the Product Manager for Facebook Watch, how would you decide between releasing an entire 10 episode series every week, or releasing 1 episode a week for 10 weeks?Meta · Strategy · Hard
- How would you decide if you can introduce an "Ad Reel" after every 5th Instagram Reel video?Meta · Strategy · Hard
- You are a product manage of Oculus. Only the physical product exists. How will you go about designing the strategy?Meta · Strategy · Hard
- Facebook has launched Rooms as a feature which is similar to Zoom & MS Teams. Rooms lets user create rooms to host events. Should Instagram also launch this program?Meta · Strategy · Hard
- What should Uber Eats' goals be next for the next 12 months?Meta · Strategy · Hard
- Should Facebook invest in a separate experience for news?Meta · Strategy · Hard
- Should Facebook get into the education space?Meta · Strategy · Hard
- Why did Facebook build a marketplace?Meta · Strategy · Easy
- How would you approach building a new line of business for Facebook Echo?Meta · Strategy · Hard
- On Instagram Shopping, should we allow users to check out without logging in first?Meta · Strategy · Hard
- What are the factors to be considered for a pay to play social gaming app to enter into new markets?Meta · Strategy · Hard
- You are the product manager of a pick food delivery app of your choice in March 2020. How would you respond to the COVID situation?Meta · Strategy · Hard
- How do you optimize email notifications?Meta · Strategy · Easy
- Should Twitter charge to verify accounts of personalities with a blue tick? If yes, what should be the monetization model?Meta · Strategy · Hard
- Mark wants to know if Facebook should invest in building products related to sports and activity tracking. Why and what should Facebook build?Meta · Strategy · Hard
- How would you decide whether or not to ship Reactions?Meta · Strategy · Medium
- If Meta were to acquire the New York Times (NYT), what would be your next project and the rationale behind it?Meta · Strategy · Hard
- Design an evaluation framework for ads ranking on Meta.Meta · Strategy · Hard
- If engagement is up for Facebook Events but the news feed is down, what recommendation would you give to fix it?Meta · Strategy · Hard
- The Facebook Jobs product has been launched and achieved initial product-market fit. How would you set the direction, establish goals, and measure success?Meta · Strategy · Hard
- How do you grow the total number of users in mobile app sign-ups, and what strategies would you implement to increase user acquisition?Meta · Strategy · Easy
- Let's say there are a few countries where Instagram Reels aren't doing so well. Identify why.Meta · Strategy · Hard
- You are the Product Manager for Facebook reactions. How will you decide whether to add a new reaction, and how will you measure success?Meta · Strategy · Hard
- As the product manager for the Facebook Portal device, how would you enter the enterprise market, and what strategies would you employ to ensure success in this segment?Meta · Strategy · Hard
- You’re a PM for Horizon Worlds (Meta’s VR app). Why should they continue investing in this product?Meta · Strategy · Hard
Metrics questions (198)
- How would you measure the success of Facebook Likes?Meta · Metrics · Medium
- How would you measure improvements made to Facebook messenger?Meta · Metrics · Easy
- Imagine you are the PM in charge of Reactions on Facebook - the new way to interact with posts by using “love”, “haha”, “wow”, “sad”, and “angry” reactions. What would success look like in terms of number of non-like reactions per post at launch and how do you come up with this? Would this number differ by reaction? Why or why not?Meta · Metrics · Hard
- You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that the % of people that added more information increased by 8%. However, 7 day retention decreased by 2%. What do you do?Google · Metrics · Hard
- Define the metrics for YouTube search.Google · Metrics · Medium
- You are the PM of Instagram app. The MAU has been constant but DAU has declined. What will you do?Meta · Metrics · Medium
- How do you measure success of the Facebook Fundraising feature?Coinbase · Metrics · Medium
- Facebook Ads dropped by 20%. Mark Zuckerberg calls you and asks you to fix it. What do you do?Meta · Metrics · Hard
- You are the PM who launched Instagram videos. What would be the goals and what would be the success metrics?Meta · Metrics · Medium
- Imagine you're the product manager for Facebook Marketplace. Since many sellers don't mark items as sold, what existing functionality and metrics could you use to determine whether an item has likely sold?Meta · Metrics · Hard
- What A/B tests would you run to increase the number of messages sent and received on WhatsApp?Meta · Metrics · Medium
- What would you do if Facebook Stories engagement increased but Newsfeed engagement decreased?Meta · Metrics · Hard
- What metrics would you use to measure the success of the Save feature at Facebook?Meta · Metrics · Medium
- You're the PM for a new Meta product called Audio Rooms. What goals would you set for this product?Meta · Metrics · Hard
- A metric for a video streaming service dropped by 80%. What do you do?Google · Metrics · Medium
- What goals would you set for a Facebook Dating feature?Meta · Metrics · Medium
- You are a PM for Facebook Events currently focused on growth. What would be your North Star metric?Meta · Metrics · Medium
- You are the new PM for a new crypto exchange. Set a product roadmap and define the core metrics for the first 18 months.Meta · Metrics · Hard
- How should you decide whether to autoplay videos on the newsfeed? What are the metrics for success?Meta · Metrics · Hard
- Weekly active users (WAU) for iPhone app dropped. What happened?Meta · Metrics · Medium
- I ran an A/B test on Instagram. It resulted in a 10% increase in usage for Instagram stories and a 10% decrease in overall usage for Instagram. As a product manager, what metrics will you ask from me to make trade-offs on the A/B test?Meta · Metrics · Hard
- You are the PM of Facebook Lite. What goals would you set?Meta · Metrics · Hard
- Imagine you were in charge of Facebook Watch. What metric would you want to measure?Meta · Metrics · Easy
- You are PM of FB Events and you saw an overnight drop in RSVPs by 10%. How would you go about determining what happened?Meta · Metrics · Medium
- You launched a new feature that determines whether a Facebook message was read by a recipient. What metrics would you collect? How would you know the feature was a success?Meta · Metrics · Medium
- New users signing up for FB are not returning after 30 days. How will you identify the problem? Discuss solutions to that.Meta · Metrics · Medium
- You are the PM for Facebook, Instagram. You want to add new "Mute showing food" feature. How do you measure success?Meta · Metrics · Medium
- You are the PM of Instagram stories. What goal would you set and how would you measure success?Meta · Metrics · Hard
- What metrics would you look at as a product manager for Instagram ads?Meta · Metrics · Easy
- Instagram is launching video calling. How would you test and measure its success?Meta · Metrics · Medium
- How would you measure the success of Facebook Friends feature?Meta · Metrics · Medium
- Identify one metric for Facebook Marketplace that the whole team should monitor daily.PayPal · Metrics · Easy
- Set goals for Facebook notifications.Spotify · Metrics · Medium
- If you were the PM for Lyft, what dashboard would you build to track the health of the app?Google · Metrics · Hard
- How would you evaluate the success of Reactions in Facebook?Meta · Metrics · Medium
- You are the PM for Facebook Pages. What features would you prioritize?Meta · Metrics · Hard
- How do you define the goals and metrics for Facebook Newsfeed?Meta · Metrics · Hard
- How would you go about setting goals for Instagram hashtags?Meta · Metrics · Medium
- There has been a 15% drop in usage of Facebook groups. How would you fix it?Meta · Metrics · Medium
- What metrics would you chose for TikTok Live?Google · Metrics · Medium
- Facebook is running a test where they hide the like/comment/share bar of each Newsfeed post in the ellipses menu (3 dots in the corner) to increase the density of the feed. What metrics do you expect to move? How do you decide to fully roll out the feature?Meta · Metrics · Hard
- How would you determine success for the Facebook profile verification checkmark?Meta · Metrics · Medium
- Facebook's DAU is decreasing 15% per week from the last 3 weeks. Find out why.Meta · Metrics · Hard
- You are a PM for LinkedIn Trust Team. A number of senior influencers at LinkedIn have complained that they receive innumerable spam connection requests and they threaten to leave the platform or launch a tirade against LinkedIn. What do you do?Amazon · Metrics · Hard
- What metrics would you use to track the improvement of sense of community within Facebook Groups?Meta · Metrics · Medium
- What A/B tests do you suggest to make it easier to find friends on Facebook?Meta · Metrics · Medium
- Daily active users on Instagram have dropped by 20%. What are the steps you will follow to identify the root cause?Meta · Metrics · Medium
- A user satisfaction survey was conducted for two groups of facebook users (each with a 50k sample size). Group 1: Enabled certain login security features (Experiment). Group 2: Did not enable these security features. It was found that user satisfaction with Group 1 was 30% lower than with Group 2. Why do you think are the reasons? Comment on how the survey was conducted.Meta · Metrics · Hard
- Facebook is launching a money transfer feature. What would you choose as success metrics?Meta · Metrics · Medium
- You're on the team for Instagram, and Stories engagement is doing well, but post engagement is going down. What would you do?Meta · Metrics · Medium
- What metrics would you use to measure notifications at Facebook?Meta · Metrics · Medium
- The Facebook Messenger usage is down. Figure out why. What would you do?Meta · Metrics · Medium
- What metrics do you think are most important for evaluating the success of Facebook’s Workplace product?Meta · Metrics · Medium
- What goals would you set for Instagram Reels, as an Instagram Reels product manager?Meta · Metrics · Medium
- How would you define success for Facebook Shops?Meta · Metrics · Medium
- The creation of Facebook user groups has gone down by 20%. What will you do?Meta · Metrics · Medium
- You're the PM for Facebook Pay. What goals would you define and what metrics would you track to measure your team's success?Meta · Metrics · Hard
- There is a 15% drop in the open rate of Instagram App. You are the PM. Tell us what could have happened.Meta · Metrics · Medium
- What are the success metrics for Facebook Live at the growth phase?Meta · Metrics · Medium
- You are the PM of the Facebook timeline. How would you measure retention?PayPal · Metrics · Medium
- You are the PM of the "Share" feature on Facebook. How would you measure the success of this feature?Meta · Metrics · Medium
- Pick a feature from a product of your choice & tell us how will you assess the success of that feature. Assume it is being launched now.Google · Metrics · Medium
- How would you evaluate the success of Instagram Stories?Meta · Metrics · Medium
- How would you set the goal for FB's Crisis Response feature?Meta · Metrics · Hard
- You are the PM of Messenger, you noticed that its DAU has gone down significantly. How would you go about looking for the root cause?Meta · Metrics · Medium
- There has been a drop in the number of Facebook groups created. Why?Meta · Metrics · Medium
- You are a PM for Instagram stories. You are considering increasing the expiration time of the stories. What metrics would you look at to make this decision?Meta · Metrics · Medium
- Page Creation in Facebook went down by 10%. What would you do? Let us say you have solved it. Pages are up and back to normal. However, WAUs went down by 5%. What would you do?Meta · Metrics · Hard
- How would you measure the success of the Facebook photo upload feature?Meta · Metrics · Easy
- What goals would you set for Facebook Jobs?Meta · Metrics · Medium
- You are PM of FB Login used by 3rd parties and you notice successful logins metrics is down on a Monday morning. What will you do?Meta · Metrics · Medium
- Let's say that Facebook would like to change the user interface of the composer feature (the posting box) to be more like Instagram. Instead of a box, Facebook would add a "+" button at the bottom of the page. How would you test if this is a good idea?Meta · Metrics · Medium
- You're the PM for Facebook Like. You notice that Like acceptance is down 5%. What do you do?Meta · Metrics · Medium
- What are the goals for Facebook's Newsfeed?Meta · Metrics · Easy
- Set goals for Facebook Stories.Meta · Metrics · Medium
- You are the PM for privacy and security at Facebook. What goal would you set and how would you measure success?Meta · Metrics · Hard
- Friend requests are down by 10%. Evaluate why.Meta · Metrics · Medium
- You’re the product manager for Facebook Live. You notice usage is down 20%. How do you go about finding the root cause?Google · Metrics · Medium
- Define success metrics for Facebook Messenger Kids.Meta · Metrics · Medium
- How would you define meaningful social interaction for Facebook? What metrics you would use to evaluate?Meta · Metrics · Hard
- Say you're the PM of Facebook and you have launched a new feature X with 20% engagement. How will you know if the overall engagement of Facebook has increased/decreased or remained same?Meta · Metrics · Medium
- Facebook wants to split its newsfeed into two. What metrics would you look at to validate this decision?Meta · Metrics · Hard
- How do you measure the success of Instacart?Google · Metrics · Medium
- Facebook Newsfeed engagement is down 10%. How would you report this issue to the CEO?Google · Metrics · Hard
- What should be the goal for Facebook Live?Meta · Metrics · Hard
- What goals would you set for the Reels recommendation engine?Meta · Metrics · Hard
- You're the PM for Instagram Shopping. What 3-5 metrics would you want to track?Meta · Metrics · Medium
- As the product manager responsible for Facebook's newsfeed, your task is to increase the number of posts users see per day. To test this, the company conducted an A/B test with a randomized 1% sample of the population. Which metrics would be affected by this change, and what type of data should you anticipate as a result?Meta · Metrics · Hard
- Imagine you are PM at Facebook. You walk into your office one day and see Messenger DAU are down by 10%. Why?Meta · Metrics · Medium
- How would you set goals and measure success of Instagram stories? What will happen if too many stories are getting created instead of posts?Meta · Metrics · Hard
- Facebook recently launched a new feed algorithm. As a result, the average session duration dropped by 20%. What would you do?Meta · Metrics · Hard
- You are the PM of Friends on Facebook. The % of friending has dropped by 5% over the week. What happened?Meta · Metrics · Medium
- Which success metrics would you want to track for Instagram Shopping?Meta · Metrics · Medium
- How would you measure success if you were to build a Facebook Events feature from scratch?Meta · Metrics · Medium
- Let’s say we want to figure out for any Facebook user, who their best friend is so we can prioritize showing their content in the News Feed. What product signals and metrics (max 5) would you use to determine who a user’s best friend is?Meta · Metrics · Medium
- How would you measure the success of Facebook Jobs?Meta · Metrics · Medium
- You just launched Instagram Video. How would you know if it is successful?Meta · Metrics · Medium
- Define the goals for Meta Headphones.Meta · Metrics · Medium
- How would you measure success for Facebook Events?Meta · Metrics · Medium
- How would you set a goal for Life Events on Facebook?Meta · Metrics · Hard
- As a PM at Meta, you’ve just launched Meta Pay within WhatsApp. How would you measure its success?Meta · Metrics · Medium
- You are a PM at Meta. How would you set goals for and measure the success of verified accounts?Meta · Metrics · Medium
- How would you set goals for bikers using Google Maps?Meta · Metrics · Medium
- It's back in 2011 and you're thinking of launching Facebook Events. What metrics would you set up as a goal for your team?Meta · Metrics · Hard
- Define the goals and success metrics for a product focused on scam prevention within a platform like Meta.Meta · Metrics · Medium
- Meta is expanding into gaming. What KPIs would you track to measure success?Meta · Metrics · Medium
- You are a PM at YouTube. You released a new feature. It doesn't matter what feature was released. After the release, number of mobile video views went up by 10%, and number of desktop comments under videos went down by 20%. What would you do?Meta · Metrics · Hard
- Facebook Marketplace sales are up and Local Ads revenue is down. Why?Meta · Metrics · Hard
- Ad revenue on Instagram increased but user satisfaction decreased. What do you do?Meta · Metrics · Hard
- Events usage, specifically, the "Yes, I'm going" usage is down significantly in the past three days. What would you do?Meta · Metrics · Medium
- You are the product manager for the 'verified' feature of Instagram. How do you measure success?Meta · Metrics · Medium
- How would you measure the success of Meta's AI features?Zoom · Metrics · Medium
- You are the Facebook PM responsible for birthday notifications. How would you measure success?Meta · Metrics · Medium
- Your team is proposing removing the profile photo upload step in the onboarding flow. What metric would you look at?Meta · Metrics · Easy
- You are an early employee at Transferwise. Segment your customer base and devise a growth strategy based on that.Google · Metrics · Hard
- You are the Product Manager for the Meta food delivery app. What two goals would you discuss with higher executives regarding success?Meta · Metrics · Easy
- What are the goals and metrics for video conferencing apps? (Google Meet, Zoom, etc.)Meta · Metrics · Easy
- How will you evaluate the option of making a profile picture optional during user signup?Meta · Metrics · Medium
- How would you define the goals and metrics for a live voice channel feature (like Facebook/Instagram live, but only voice-powered)?Meta · Metrics · Hard
- You released a new feature on Facebook Stories that led to 5% decrease in number of active creators but a 10% increase in the number of daily active users. Would you roll this feature back?Meta · Metrics · Hard
- You are the PM for ad products within Meta, specializing in offline shops. How will you measure the success of the product?Meta · Metrics · Medium
- If you are designing an app for setting meetings, how will you set and prioritize metrics for it?Meta · Metrics · Medium
- You are the PM at Meta. How would you define success metrics for Facebook Reels, and why was Facebook Reels launched?Meta · Metrics · Medium
- You are the Product Manager for Video calls on Messenger. How would you set goals?Meta · Metrics · Medium
- You’re a PM at Meta, launching a new feature for audio-only posts for stories. What metrics would you measure?Meta · Metrics · Medium
- Imagine you have been hired as the product manager for Zoom. What goals would you set for your team, and what metrics would you define?Meta · Metrics · Medium
- Clickthrough rate for notifications are down by 10%. Why?Meta · Metrics · Medium
- You are a PM at Meta Pay. How are you going to measure success?Meta · Metrics · Medium
- How would you navigate the tradeoffs between increasing ad revenue and decreasing retention on WhatsApp?Meta · Metrics · Hard
- There is an issue in a sign-up flow, users are no longer signing up for our service, what would you do?PayPal · Metrics · Medium
- How would you set the goals/metrics for Uber Eats (pre-launch)?Meta · Metrics · Hard
- Avg comments on a news platform increased from 2 to 3 in 2 days time. What are your hypotheses?Meta · Metrics · Hard
- How would you measure success for Facebook Rooms?Meta · Metrics · Medium
- Describe the metrics you would use to see if the product you are launching will be a success or not.Meta · Metrics · Easy
- Define the success metrics for videos on the Facebook Newsfeed.Meta · Metrics · Medium
- Ad publishing rate dropped for Facebook Ad Manager by 10% since last night at 10PM. What would you do?Meta · Metrics · Medium
- What is the goal for Facebook Lite?Meta · Metrics · Easy
- 50% of users who RSVP yes to Facebook Events do not show up. What would you do?Meta · Metrics · Hard
- How would you measure success for a Facebook travel recommendation product?Meta · Metrics · Medium
- You are the PM of Instagram. How would you incentivize people to post more stories?Meta · Metrics · Medium
- You are the product manager for Instagram stories. How would you measure success at launch?Meta · Metrics · Medium
- How would you set the success metrics of Facebook Dating?Meta · Metrics · Medium
- Imagine Facebook doesn't have any marketplace product and you have been tasked to build it. What is your mission, goal and success metrics?Meta · Metrics · Hard
- Engagement on Facebook stories is going up but Ads revenue is going down. What will you do?Meta · Metrics · Hard
- How would you measure the success of Facebook Posts feature?Meta · Metrics · Easy
- As a new PM for Facebook, how would you help in improving FB's meaningful social interactions?Meta · Metrics · Medium
- What metrics would you take into consideration for Instagram's swipe left to open camera to post a new picture? Pick one or two metrics and provide the reasons for picking them.Meta · Metrics · Medium
- You are the PM of Facebook Buy/Sell Groups. Engagement on listings in these groups is trending up, but the total number of listings has plateaued. Why?Meta · Metrics · Hard
- Define goals for a handheld gaming device for facebook. Follow up question: after 6 months, you see WAU increasing by 10% but session length decreasing by 12%, then would you still ship it?Meta · Metrics · Hard
- Facebook Stories usage is down by 30%. What would you do?Meta · Metrics · Medium
- A product manager decides to add threading to comments on group posts. We see comments per user increase by 10% but posts go down 2%. Why would that be?Meta · Metrics · Medium
- How would you define success metrics for Facebook Pages?Meta · Metrics · Medium
- What would you define as the goals for Facebook's new user experience?Meta · Metrics · Medium
- You’re the PM for instagram feed and you see MAU went down 20%. Why did this go down?Meta · Metrics · Medium
- How would you go about building a marketplace app for finding available parking spots?Airbnb · Metrics · Hard
- If the Instagram stories engagement rate goes up 10% during the first 7 days, and then decreases 10% in the next 30 days in the US and Spain, what would you do? In the US, the decline has reached a plateau, but in Spain it continues to fall further.Meta · Metrics · Hard
- Why do Facebook Marketplace exist? What are its goals?Meta · Metrics · Easy
- You're the PM of Facebook Birthdays. Birthday greetings drop one day; what do you do?Meta · Metrics · Medium
- You are the PM for a COVID-19 information portal. What are the goals that you will set for the team?Meta · Metrics · Medium
- Diagnose a 15% drop in Instagram engagement.Meta · Metrics · Medium
- How would you measure the success of Facebook Marketplace?Meta · Metrics · Medium
- What goals and success metrics would you set for buy & sell groups?Meta · Metrics · Medium
- We're launching hashtags on Instagram for the first time. What are your goals?Meta · Metrics · Hard
- How will you decide lock-in time for a seat (before user makes the payment) on checkout page of an airline ticket app?Meta · Metrics · Hard
- Facebook events RSVPs went up by 20%. what would you do?Meta · Metrics · Medium
- How would you decide if Facebook should invest in the space of Volunteering? Set the success metrics.Meta · Metrics · Hard
- Set a goal for Facebook groups admins.Meta · Metrics · Medium
- What is the problem statement of the new upcoming disappearing feature in Whatsapp?Meta · Metrics · Easy
- What makes an event successful and how do you measure that success?Microsoft · Metrics · Easy
- It's Instagram in 2013. How would you define success for the team whose charter is to build the first API?Meta · Metrics · Hard
- Android weekly usage dropped all of a sudden. How do you find out what happened?Meta · Metrics · Medium
- What are you going to do to Increase follow on donation among users?Meta · Metrics · Medium
- Design a banking application for a blind customer or with low vision impairment.Google · Metrics · Hard
- Instagram team is planning to start a display campaign on subways in NYC. How would you design the test and measure the campaign success?Meta · Metrics · Medium
- Facebook has 2 applications - Facebook Blue which is the normal app, and Facebook Lite which is a lighter version specially designed for geographies with lower internet bandwidths. It is seen that user retention on Facebook Lite is low compared to Facebook Blue. Investigate why.Meta · Metrics · Hard
- You are the product manager for Facebook News. What success metric would you track and why?Meta · Metrics · Medium
- Set goals for Facebook Pages.Meta · Metrics · Medium
- How would you set the goals/metrics for a home services product like Angie's List?Meta · Metrics · Hard
- You are the PM for FB Story. What metrics would you pick for success?Meta · Metrics · Medium
- How would you prioritize the features if a situation is given as followsMeta · Metrics · Easy
- Rooms on Facebook was launched 3 months ago. Would you also launch it on Instagram? How would you run a A/B test to see the success of this feature on instagram?Meta · Metrics · Hard
- You are a product manager on the new product experiences team (e.g. LGBT couples adopting a child, career advice for children of color, etc). How will you set goals for the product?Meta · Metrics · Hard
- Measure the success of Facebook Campus.Meta · Metrics · Medium
- Set goals for Instagram shops.Meta · Metrics · Medium
- How would you define the goals for the unauthenticated (login) page of Facebook?Meta · Metrics · Medium
- What's your favorite video-calling product? How would you define success metrics and goals for it?Meta · Metrics · Medium
- Facebook is launching a new headset with smart capabilities. How do you measure its success?Meta · Metrics · Hard
- What would be your approach to validating an idea for a borrowing and lending product, and how would you go about building it?Meta · Metrics · Hard
- What are the success metrics for Facebook Rooms?Meta · Metrics · Medium
- You are the Product Manager of Instagram Reels, and you have just released it to 150 countries. Set goals and success metrics for Instagram Reels.Meta · Metrics · Hard
- As the PM for video calling, what does success look like?Meta · Metrics · Medium
- Define success metrics for Local Ads.Meta · Metrics · Medium
- You are the Head of Product for DoorDash. What would be your North Star metric that you would track? Additionally, what are the other top metrics you would prioritize?Meta · Metrics · Hard
- You are the PM at DoorDash, and you are about to release a new feature. A/B testing of that feature shows that the number of orders from users goes up, but the number of restaurants that were ordered from goes down (say from 100 to 90). Will you launch this feature or not?Meta · Metrics · Hard
- The Facebook Stories engineering team has proposed doubling the height of the Stories widget. As the PM, what are the potential pros and cons of this change?Meta · Metrics · Hard
- As a Product Manager at Meta, what key metrics would you track to identify and measure the impact of poor-performing ads?Meta · Metrics · Medium
- How would you prevent bad ads (e.g., those violating privacy) from appearing on Meta?Meta · Metrics · Hard
- How would you define and track success metrics for an AI-powered feature post-launch?Google · Metrics · Hard
Estimation questions (19)
- Estimate the number of WhatsApp chats occuring in India.Flipkart · Estimation · Easy
- Estimate the number of Facebook users in India.Meta · Estimation · Easy
- Estimate the number of groups on FacebookMeta · Estimation · Easy
- Estimate the number of bicycles required to start a bike sharing operation in a big city.Google · Estimation · Medium
- How many passengers are in planes in the air at any given time in the U.S.A.?Google · Estimation · Easy
- Estimate how many product managers work at Google?Google · Estimation · Easy
- Estimate how much budget is required for Facebook to maintain Facebook Photos.Meta · Estimation · Hard
- Estimate the bandwidth (bits / s) of a 747 crossing the Atlantic filled with CDs.Meta · Estimation · Medium
- How much time is spent waiting per day for a real human in the Automated Systems in the US?Google · Estimation · Hard
- What is the revenue of Bing?Google · Estimation · Easy
- Estimate how many people use Meta products for e-commerce daily.Meta · Estimation · Medium
- Estimate the number of small businesses using Facebook ads.Meta · Estimation · Medium
- How would you analyze the performance of Facebook in country X vs. country Y?Meta · Estimation · Medium
- Estimate the number of police officers in the US.Meta · Estimation · Easy
- Estimate the number of attorneys in the US.Google · Estimation · Easy
- How many X-Rays are done in the World in a Year?Google · Estimation · Easy
- Estimate the total number of cows in Canada.Google · Estimation · Easy
- Determine the right number of photos to show in Facebook's newsfeed.Meta · Estimation · Medium
- What is the weight of the Empire State Building?Google · Estimation · Easy
Behavioral questions (47)
- How do you know when to cut corners to get a product out the door?Shopify · Behavioral · Medium
- How do you define a good PM vs. a bad PM?Google · Behavioral · Easy
- How do you make sure you keep improving as a PM?Google · Behavioral · Easy
- How do you say no to feature ideas or requests?Instacart · Behavioral · Easy
- Tell me about a time you had to win over a group that didn't report to you with your vision.Meta · Behavioral · Medium
- How would you keep developers working on a product motivated and turning out quality work?Shopify · Behavioral · Easy
- In layman terms, describe your day to day activities as a Product Manager.Shopify · Behavioral · Easy
- Tell me about a time you disagreed with engineering and what the outcome was.Spotify · Behavioral · Easy
- You are a PM and you are about to enter the product launch meeting with all stakeholders. How would you prepare for that meeting?PayPal · Behavioral · Easy
- Was there a time when you disagreed with the manager's decision? How did it play out, and what happened in the end?Amazon · Behavioral · Medium
- How did you resolve conflict among different groups?Adobe · Behavioral · Easy
- Why do you want to join Facebook as a product manager?Meta · Behavioral · Easy
- Why did you choose product management as a career?Google · Behavioral · Easy
- What was the harshest feedback you've received, and how did you handle it?Meta · Behavioral · Easy
- Why are you the right pick for the role?Meta · Behavioral · Easy
- Tell me a piece of difficult feedback you received and how you handled it.Netflix · Behavioral · Easy
- Suppose you have 3 engineers. How would you allocate the 3 engineers between addressing hacked accounts and spam messages?Meta · Behavioral · Medium
- Tell me about a time when you launched or brought a product to market. What challenges did you face?Meta · Behavioral · Medium
- Why do you want to work at Facebook?Meta · Behavioral · Easy
- What is your major weakness or area to improve?Square · Behavioral · Easy
- How did you turn an adversary into a confidant?Meta · Behavioral · Hard
- What would you do to make sure Facebook employees do not feel lonely?Meta · Behavioral · Medium
- Instagram executives had a strategy meeting. They decided to pursue something in the area of education. You've been chosen as the PM to lead the effort. What do you do?Meta · Behavioral · Hard
- Tell me about a time you faced an ambiguous problem.Meta · Behavioral · Easy
- How do you know as a PM that you have enough data to make decisions?Meta · Behavioral · Medium
- What is the hardest decision you ever had to make as a PM?Meta · Behavioral · Easy
- Tell me about a project where you didn't have enough resources, and how you delivered.Meta · Behavioral · Easy
- What advice would you give to someone new to PM about what is important for a PMMeta · Behavioral · Easy
- Tell me about a time you had to manage stakeholders and manage risks.IBM · Behavioral · Easy
- Tell me about a time you have had to drive change.Google · Behavioral · Easy
- Tell me about a time you overcame a difficult challenge.Google · Behavioral · Easy
- Tell me about a product you managed from idea to launch.Google · Behavioral · Easy
- List two traits of a successful PM. How do you rank against those?Meta · Behavioral · Easy
- You're a Facebook product manager and want to build a restaurant review and booking platform like Yelp!. How would you pitch this idea to your leader? What data would you need? If you build it, come up with a goal for your team.Meta · Behavioral · Hard
- Tell me about a time you failed as a product manager.PayPal · Behavioral · Easy
- Tell me about a project you managed end-to-end.Meta · Behavioral · Easy
- How has your past experience prepared you for this (PM) role?IBM · Behavioral · Easy
- How do you mitigate risks associated with Product decisions?Amazon · Behavioral · Easy
- What is the most creative thing that you have done as a Product Manager?Google · Behavioral · Easy
- How do you lead engineers, designers, etc.?Meta · Behavioral · Easy
- How do you manage scope when unexpected hurdles pop up (close to a deadline)?Meta · Behavioral · Medium
- You are a product manger at Facebook. You want to build a Yelp-like restaurant search product. How will you convince your engineering team and product manager team to build it? (use existing metrics on the platform).Meta · Behavioral · Hard
- What is a good product manager role?Meta · Behavioral · Easy
- How did you align a stakeholder towards a common goal?Meta · Behavioral · Easy
- Tell me about a time when you were working on something that people thought you might fail.Meta · Behavioral · Easy
- Tell me about a time when you had to mediate because you found yourself caught in the middle of a situation.Meta · Behavioral · Easy
- Why do you want to work at Meta?Meta · Behavioral · Easy
AI & Technical questions (6)
- What happens when you enter a URL in your browser?Google · AI & Technical · Easy
- How would you implement Facebook Reactions?Meta · AI & Technical · Medium
- Design an in-memory cache system.Meta · AI & Technical · Hard
- How would you design an experiment to evaluate a generative AI feature when outputs are non-deterministic?OpenAI · AI & Technical · Hard
- Design a RAG-based system to support content moderation at scale, specifically for identifying misinformation.Google · AI & Technical · Hard
- Describe what happens when you send a picture using a messaging app like WhatsApp or MessengerMeta · AI & Technical · Hard
Learn what these questions test
Chapters of the AI PM course, built from 604 real PM job postings.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop