Product design question

Design a friend recommendation system for Facebook.

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What this question tests

Technical and product thinking on recommendation systems, balancing accuracy with privacy and trust concerns.

How to approach it

  1. Users: people with sparse social graphs who benefit most, and people who find suggestions creepy or invasive.
  2. Pain points: mutual friends alone miss real-world connections, and over-aggressive suggestions raise privacy discomfort.
  3. Signals: mutual friends count, shared groups or events, contact list overlap, and location or workplace proximity.
  4. Prioritize signals by strength and privacy sensitivity, weighting mutual friends and shared groups higher than more invasive signals like location.
  5. Design the ranking: combine signals into a score, then apply a diversity and freshness filter so suggestions do not feel stale or repetitive.
  6. Success metric: friend request acceptance rate from suggestions, with a guardrail on user reports of unwanted suggestions.

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