Product design question
Design a friend recommendation system for Facebook.
- Meta
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Technical and product thinking on recommendation systems, balancing accuracy with privacy and trust concerns.
How to approach it
- Users: people with sparse social graphs who benefit most, and people who find suggestions creepy or invasive.
- Pain points: mutual friends alone miss real-world connections, and over-aggressive suggestions raise privacy discomfort.
- Signals: mutual friends count, shared groups or events, contact list overlap, and location or workplace proximity.
- Prioritize signals by strength and privacy sensitivity, weighting mutual friends and shared groups higher than more invasive signals like location.
- Design the ranking: combine signals into a score, then apply a diversity and freshness filter so suggestions do not feel stale or repetitive.
- Success metric: friend request acceptance rate from suggestions, with a guardrail on user reports of unwanted suggestions.
What a strong answer includes
- Explicitly weighs privacy sensitivity when choosing signals, not just predictive power, appropriate for a sensitive recommendation surface.
- Names concrete signals, mutual friends, shared groups, and contact overlap, grounded in how real friend-suggestion systems work.
- Sets both an effectiveness metric, acceptance rate, and a trust guardrail, unwanted suggestion reports.
Common mistakes
- Using only mutual friend count with no other signals, producing weak recommendations.
- Ignoring privacy risk from signals like location tracking.
- No guardrail metric for user discomfort or reports.
Likely follow-up questions
- Which signal would you weight most heavily and why?
- How would you handle a user who repeatedly dismisses the same suggestion?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop