Product design question

Design an application launching in the US marketplace that enables patients to find doctors.

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What this question tests

End to end product design for a two sided healthcare marketplace, balancing patient trust and provider incentives.

How to approach it

  1. Clarify scope: primary care, specialists, or both, and whether booking and payment happen in app.
  2. Identify users: patients searching for a nearby, in network, available doctor, and doctors who want qualified bookings.
  3. Surface pain points: patients cannot judge quality or availability quickly, and doctors waste slots on no shows or mismatched needs.
  4. Prioritize trust signals (reviews, insurance match, wait time) as the core value over cosmetic features.
  5. Propose a solution: search filtered by insurance and specialty, real time availability, and verified reviews.
  6. Define success as completed bookings per active patient and no show rate for doctors.

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