Product design question

You are the product manager at Facebook. Build a product to raise money for causes, considering there is no existing Facebook product for this.

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What this question tests

Product design for a trust-sensitive category: building a fundraising product from scratch with fraud and trust as core constraints.

How to approach it

  1. Clarify the user: individuals raising money for personal causes versus nonprofits raising for organizational causes, pick one focus.
  2. Identify the core need: an easy way to start a fundraiser and a trustworthy way for friends to give.
  3. Design the core flow: create a campaign with a story and goal, share via News Feed, and donate in-app.
  4. Address trust and fraud explicitly, such as identity verification for organizers and transparent fund disbursement.
  5. Define success as funds raised per campaign and donor repeat-giving rate.

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