Strategy question
Profile pictures are mandatory today. What if it were made optional going forward? Evaluate.
- Meta
- Strategy
- Hard
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What this question tests
Evaluating a policy change by weighing user trust, identity verification, and platform integrity tradeoffs.
How to approach it
- Clarify the goal behind making profile pictures optional, likely privacy concerns or reducing signup friction.
- Identify who benefits, privacy conscious users and those in regions where photo sharing carries risk, e.g. activists or abuse survivors.
- Identify who is hurt, trust and authenticity signals weaken, which affects friend matching, dating-adjacent use cases, and fake account detection.
- Weigh the tradeoff quantitatively where possible, e.g. estimating what share of fake account detection currently relies on profile photo signals.
- Propose a middle ground, optional photos with an alternative identity signal, such as a verified badge or default avatar system.
- Define success metrics, signup completion rate lift versus any increase in impersonation or fake account reports.
What a strong answer includes
- Names the real integrity tradeoff, profile photos as a weak but real signal against fake accounts, not just a UX friction question.
- Proposes a concrete middle ground, an avatar or verification badge system, instead of a binary optional or mandatory choice.
- Balances two clear metrics, signup friction reduction against fake account or impersonation rate, showing the tension explicitly.
- Considers regional and safety context, some users have real reasons to avoid photo sharing, adding nuance beyond pure growth thinking.
Common mistakes
- Evaluating only signup friction without considering trust and safety implications.
- Proposing a simple binary change without a mitigation for the integrity risk.
- Not defining any metric to check whether the change caused harm.
Likely follow-up questions
- How would you detect fake accounts if photos become optional.
- What alternative identity signal would you introduce.
- How would you measure the impact of this change after launch.
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop