Strategy question

Profile pictures are mandatory today. What if it were made optional going forward? Evaluate.

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What this question tests

Evaluating a policy change by weighing user trust, identity verification, and platform integrity tradeoffs.

How to approach it

  1. Clarify the goal behind making profile pictures optional, likely privacy concerns or reducing signup friction.
  2. Identify who benefits, privacy conscious users and those in regions where photo sharing carries risk, e.g. activists or abuse survivors.
  3. Identify who is hurt, trust and authenticity signals weaken, which affects friend matching, dating-adjacent use cases, and fake account detection.
  4. Weigh the tradeoff quantitatively where possible, e.g. estimating what share of fake account detection currently relies on profile photo signals.
  5. Propose a middle ground, optional photos with an alternative identity signal, such as a verified badge or default avatar system.
  6. Define success metrics, signup completion rate lift versus any increase in impersonation or fake account reports.

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