Product design question

As a PM at Apple, how would you reduce accidents with smartphones?

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What this question tests

Product design addressing a safety-critical behavioral problem, distracted use, balancing safety intervention against user friction.

How to approach it

  1. Clarify scope: likely distracted-driving or distracted-walking incidents, the most well-documented smartphone-related accident categories.
  2. Segment driving, higher severity, versus walking, higher frequency, and pick where to focus first, likely driving given severity.
  3. Propose a concrete intervention: enhanced Do Not Disturb While Driving with more reliable motion or CarPlay detection, on by default with a low-friction passenger override.
  4. Address the trade-off: overly aggressive interventions get disabled by users, so minimize false positives like misdetecting a passenger as a driver.
  5. Define success as reduced phone-related accident reports correlated with feature adoption, and opt-out rate as a friction guardrail.

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