Product design question

How would you improve Twitter?

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What this question tests

Product sense for a public conversation platform, finding a real pain point beyond generic feature requests.

How to approach it

  1. Pick a segment, for example casual readers who follow topics versus active posters who reply and build threads.
  2. Identify a pain point for readers: low quality replies and spam crowd out substantive conversation on popular tweets.
  3. Prioritize reply quality over new posting features, since a noisy reply section is the most cited complaint about the platform.
  4. Propose surfacing 'best replies' ranked by a mix of author engagement and community signals, shown before chronological replies.
  5. Consider abuse: pair this with better detection of coordinated low quality replies to protect the ranking's integrity.
  6. Define success as time spent reading replies and reduction in users reporting reply spam.

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