Product design question

How would you improve Uber?

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What this question tests

Product sense applied to a mature, well known product, picking one specific real pain point over a scattershot list.

How to approach it

  1. Pick a specific user segment and moment, riders during high surge pricing periods, rather than improve the product broadly.
  2. Identify the real pain point, surge pricing feels unpredictable and can erode trust even when supply and demand justifies it.
  3. Propose a specific fix, showing a short term price lock option or a wait a few minutes for a lower price alternative at booking time.
  4. Explain why this helps both sides, riders get more control and transparency, the platform retains the ride instead of losing it to a cancellation.
  5. Define the success metric, booking conversion rate during surge periods and change in cancellation rate.

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