Product design question
How would you improve Uber?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense applied to a mature, well known product, picking one specific real pain point over a scattershot list.
How to approach it
- Pick a specific user segment and moment, riders during high surge pricing periods, rather than improve the product broadly.
- Identify the real pain point, surge pricing feels unpredictable and can erode trust even when supply and demand justifies it.
- Propose a specific fix, showing a short term price lock option or a wait a few minutes for a lower price alternative at booking time.
- Explain why this helps both sides, riders get more control and transparency, the platform retains the ride instead of losing it to a cancellation.
- Define the success metric, booking conversion rate during surge periods and change in cancellation rate.
What a strong answer includes
- Narrows to one specific, real friction point, surge price unpredictability, instead of listing many unrelated ideas across pricing, safety, and UI.
- Proposes a concrete mechanism, a wait and save option shown at booking time, giving riders agency instead of just displaying a multiplier.
- Names a clear metric and expected direction, booking conversion rising during surge periods, marked as the hypothesis being tested.
Common mistakes
- Proposing a long list of small UI tweaks with no single clear focus or reasoning for why it matters most.
- Ignoring the business trade off, since giving riders a way to avoid surge pricing could reduce short term revenue.
- No metric defined to test whether the idea actually works.
Likely follow-up questions
- How would you handle the revenue trade off if this feature reduces surge revenue?
- How would you test this without disrupting normal driver supply and demand balance?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop