Product design question

How would you improve Venmo?

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What this question tests

Tests product sense for a payments app with a social layer, balancing the social feed feature against core payment utility and privacy concerns.

How to approach it

  1. Clarify scope: default to the core send and request money and social feed experience for existing users.
  2. Segment users: those who primarily split bills with friends, and those using Venmo more transactionally, like paying a landlord.
  3. Pick one pain point: the public-by-default social feed has drawn real privacy criticism, exposing spending patterns and relationships unintentionally.
  4. Propose extending stricter private-by-default settings plus clearer, in-flow privacy controls at the moment of payment, not buried in settings.
  5. Address the trade-off: the feed is part of Venmo's social, viral growth loop, so any privacy tightening should preserve an opt-in social sharing option.
  6. Define success: reduction in reported privacy complaints, and retention impact among privacy-conscious users after the change.

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