Product design question

Design an innovative chat feature.

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What this question tests

Tests differentiated ideation within an extremely saturated category, requiring genuine novelty grounded in a real user pain point.

How to approach it

  1. Pick a specific Meta messaging surface and a specific underserved use case rather than chat in the abstract.
  2. Identify the pain point: group chats with many participants become noisy and hard to follow when planning a trip or coordinating an event.
  3. Design an AI-assisted thread summary and action-items feature that surfaces decisions and tasks from a long group chat, plus inline polls tied to a specific message.
  4. Prioritize the summary and action-item feature since group-chat overload is a widely felt, underserved pain point versus incremental sticker additions.
  5. Define success as reduced catch-up scrolling time, engagement on inline polls, and group chat retention.

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