Product design question

How would you improve Facebook Birthdays?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product sense for a smaller, mature feature, finding a real gap in a well known but rarely reconsidered flow.

State the current experience, the platform reminds users of friends' birthdays and prompts a quick post on their wall.
Identify the gap, birthday wishes are often generic and low effort, and the feature does not help users give something more meaningful when they want to.
Propose an improvement, surfacing shared memories, photos, or a suggested personalized message based on recent interactions with that friend.
Consider the opt in and privacy angle, not everyone wants birthday reminders shared publicly, so respect existing privacy settings.
Define success metrics, percent of birthday reminders resulting in a post or message, and qualitative feedback on message personalization.

Names a specific, real gap, generic low effort birthday wishes, rather than proposing an unrelated feature change.
Proposes a concrete mechanism, surfacing a relevant shared memory or photo to inspire a more meaningful message, grounded in the platform's real shared history data.
Sets a metric tied directly to the improvement, conversion rate from reminder to an actual personalized post or message, not just reminder click rate.

Proposing a feature disconnected from the actual current birthday reminder flow.
Ignoring privacy considerations around resurfacing old photos or memories.
No metric to measure whether messages actually became more meaningful or personal.

Chapters of the AI PM course that teach what this question tests.