Product design question

Improve the "Sharing Post" feature of Instagram.

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What this question tests

Focused product design on a specific, high-frequency action, balancing friction reduction with content quality and spam risk.

How to approach it

  1. Users: people sharing posts to their own story, direct message, or an external platform, each with different intent.
  2. Pain points: too many taps to share to a specific destination, and unclear feedback on whether the share was seen.
  3. Prioritize: reduce friction for the most common destination, likely direct sharing to a close friend or group via DM.
  4. Solution: a smarter default destination based on past sharing behavior, plus a quick multi-select for frequent recipients.
  5. Guardrail: avoid making it too easy to mass-share in ways that enable spam or coordinated inauthentic sharing.
  6. Success metric: share completion rate, and time from tap to completed share.

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