Product design question
Improve the "Sharing Post" feature of Instagram.
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Focused product design on a specific, high-frequency action, balancing friction reduction with content quality and spam risk.
How to approach it
- Users: people sharing posts to their own story, direct message, or an external platform, each with different intent.
- Pain points: too many taps to share to a specific destination, and unclear feedback on whether the share was seen.
- Prioritize: reduce friction for the most common destination, likely direct sharing to a close friend or group via DM.
- Solution: a smarter default destination based on past sharing behavior, plus a quick multi-select for frequent recipients.
- Guardrail: avoid making it too easy to mass-share in ways that enable spam or coordinated inauthentic sharing.
- Success metric: share completion rate, and time from tap to completed share.
What a strong answer includes
- Segments sharing by destination and intent, correctly identifying DM sharing as likely the highest-frequency, highest-friction case.
- Proposes a specific, buildable fix, smart default recipients based on history, rather than a vague general redesign.
- Flags the spam and abuse guardrail explicitly, appropriate given sharing features are a common spam vector.
Common mistakes
- Treating all sharing destinations as equally important with no prioritization.
- No consideration of spam or abuse risk when reducing sharing friction.
- Vague success metric with no tie to actual completion behavior.
Likely follow-up questions
- How would you prevent this feature from being abused for spam sharing?
- Which sharing destination would you prioritize improving first?
More product design questions
- You’ve just joined Meta and have been tasked with launching a new product to help people at home during emergencies. What would you build?Meta · Product design · Medium
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- Build a volunteer product for Facebook.Meta · Product design · Medium
- Design an application launching in the US marketplace that enables patients to find doctors.Meta · Product design · Hard
- Design a washing machine for Google.Google · Product design · Hard
- How would you make WhatsApp more user-friendly for the elderly to use?Meta · Product design · Medium
More questions from these companies
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop