Instagram product manager interview questions
48 questions asked in Instagram product manager interviews: 20 product design, 8 strategy, 18 metrics, 2 behavioral. Each has an answer guide, and you can practice any of them in a mock interview.
Practice one of these Instagram questions now. An AI interviewer asks one of these questions, follows up, and scores your answer.
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Product design questions (20)
- How would you improve Instagram?Meta · Product design · Easy
- How would you improve Instagram stories?Meta · Product design · Easy
- Design a podcast feature for Instagram.Instagram · Product design · Easy
- Design instagram for small businesses.Instagram · Product design · Medium
- How would you improve Instagram Shopping?Instagram · Product design · Medium
- As a PM at Instagram, what new feature would you propose to enhance the platform?Instagram · Product design · Medium
- How do you improve Instagram's share feature?Instagram · Product design · Easy
- As a product manager at Instagram, design an audio product.Instagram · Product design · Medium
- How will you improve Instagram?Meta · Product design · Easy
- Design a dating feature for Instagram.Instagram · Product design · Medium
- Improve the "Sharing Post" feature of Instagram.Meta · Product design · Easy
- Design a new feature for Instagram to ring fence revenue generated outside the Instagram platform.Instagram · Product design · Hard
- How to make brands onboarding smoother on Instagram for Influencer marketing.Instagram · Product design · Medium
- Design a new feature for Instagram targeting under-served users.Instagram · Product design · Hard
- How would you incorporate stories into Instagram Explore?Meta · Product design · Medium
- Design a camera that automatically uploads.Google · Product design · Easy
- Why did Instagram invest in Reels?Instagram · Product design · Medium
- Why do you think Instagram shifted its profile grid from 1:1 to 4:5?Instagram · Product design · Medium
- Instagram introduced a Map feature in Stories. What potential challenges might arise from it?Instagram · Product design · Medium
- Design a chatbot AI for Instagram.Instagram · Product design · Easy
Strategy questions (8)
- What should Facebook's next acquisition be?Meta · Strategy · Hard
- Identify a new monetization strategy for Instagram.Instagram · Strategy · Hard
- How would you grow the number of Instagram users?Meta · Strategy · Easy
- Where do you think Reels fits in Facebook's long term strategies? Why choose Instagram to launch Reels and not Facebook?Meta · Strategy · Hard
- You’re a Product Manager at Instagram and you've been asked if Instagram should stop supporting the verified accounts feature—what do you do?Instagram · Strategy · Hard
- Would you build a travel product on Instagram?Meta · Strategy · Hard
- How would you decide whether Instagram should add shopping on its website/app?LinkedIn · Strategy · Hard
- Instagram feed impressions have dropped by 50% day-over-day. What actions would you take?Instagram · Strategy · Hard
Metrics questions (18)
- You are the PM of Instagram app. The MAU has been constant but DAU has declined. What will you do?Meta · Metrics · Medium
- You are the PM who launched Instagram videos. What would be the goals and what would be the success metrics?Meta · Metrics · Medium
- What A/B tests would you run to increase the number of messages sent and received on WhatsApp?Meta · Metrics · Medium
- You are the PM for Facebook, Instagram. You want to add new "Mute showing food" feature. How do you measure success?Meta · Metrics · Medium
- You are the PM of Instagram stories. What goal would you set and how would you measure success?Meta · Metrics · Hard
- What metrics would you look at as a product manager for Instagram ads?Meta · Metrics · Easy
- Instagram is launching video calling. How would you test and measure its success?Meta · Metrics · Medium
- Instagram recently decided to hide like counts on posts. How would you measure the success of this new feature?Instagram · Metrics · Medium
- There is a 15% drop in the open rate of Instagram App. You are the PM. Tell us what could have happened.Meta · Metrics · Medium
- Pick a feature from a product of your choice & tell us how will you assess the success of that feature. Assume it is being launched now.Google · Metrics · Medium
- How would you evaluate the success of Instagram Stories?Meta · Metrics · Medium
- How would you set goals for Instagram Reels? Pick your success metrics and walk me through your trade-offs.Instagram · Metrics · Hard
- You are a PM for Instagram stories. You are considering increasing the expiration time of the stories. What metrics would you look at to make this decision?Meta · Metrics · Medium
- How would you measure the success of the Facebook photo upload feature?Meta · Metrics · Easy
- How would you measure the success of Instagram’s close friends stories feature?Instagram · Metrics · Medium
- It's Instagram in 2013. How would you define success for the team whose charter is to build the first API?Meta · Metrics · Hard
- How would you measure the success of Instagram's activity feed?Instagram · Metrics · Medium
- How would you measure engagement for Netflix?Spotify · Metrics · Medium
Behavioral questions (2)
- Why did you choose product management as a career?Google · Behavioral · Easy
- Instagram’s recent profile grid update has sparked mixed feedback. As a Product Manager, how would you gather user insights and address negative feedback?Instagram · Behavioral · Medium
Learn what these questions test
Chapters of the AI PM course, built from 604 real PM job postings.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop