Product design question

How would you improve Instagram Shopping?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product improvement for an existing commerce feature: can you identify the real friction in Instagram Shopping's funnel and propose a targeted fix.

Define the funnel: product discovery (tagged posts, Shop tab) to product detail to checkout to purchase completion.
Identify the likely weakest stage: checkout drop-off, since users on Instagram are often in a browsing mindset, not a buying-intent mindset like on Amazon.
Propose a fix: reduce checkout friction with saved payment/shipping info and a persistent cart across sessions, so impulse interest doesn't die at a slow checkout.
Consider trust: unfamiliar small-business sellers may create hesitation, so surface reviews or verified-seller badges near the buy button.
Address discovery too: better product tagging in Reels, not just static posts, since Reels drives more current engagement.
Define success: browse-to-purchase conversion rate and cart abandonment rate.

Identifies checkout friction and browsing-vs-buying intent mismatch as the likely core issue, not a vague 'add more shopping features'.
Proposes a concrete mechanism, persistent cart and saved payment info, that directly reduces the identified friction.
Adds a trust signal (verified seller, reviews) recognizing many Shop sellers are small and unfamiliar to buyers.
Extends the fix to Reels tagging, matching where user attention has actually shifted, not just static posts.

Proposing generic 'more shopping features' without identifying where users actually drop off.
Ignoring that Instagram users are often in a browse, not buy, mindset, which requires different tactics than a dedicated shopping app.

How would you measure impulse purchase versus intentional purchase behavior?
How would you build trust for small, unfamiliar sellers without a lengthy review history?