Product design question
How do you improve Instagram's share feature?
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product sense on a narrow, well defined feature, and the ability to find friction in a single flow.
How to approach it
- Define scope: sharing a post to Stories, DM, or an external app.
- Map the current flow and pain points: too many taps to reach a specific friend, no context added automatically.
- Segment by use case: sharing to a close friend via DM versus broadcasting to Stories.
- Prioritize the DM share to friend flow since it is the most frequent action.
- Propose smart suggested recipients based on recent interactions plus one tap reaction stickers on shared content.
- Define success as shares completed per session and fewer taps to complete a share.
What a strong answer includes
- Picks one sub flow, DM sharing, rather than trying to fix all sharing at once.
- Uses a concrete friction metric, for example assuming average taps drop from 4 to 2.
- Adds a lightweight reaction sticker to make sharing feel conversational.
- Considers spam risk from over suggesting recipients or over automating shares.
Common mistakes
- Treating share as one undifferentiated feature instead of picking a specific surface.
- Suggesting features Instagram already has, like Story reshares, without acknowledging that.
Likely follow-up questions
- How would you predict which friends to suggest without feeling creepy?
- How would you measure success beyond raw share count?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop