Product design question

How do you improve Instagram's share feature?

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What this question tests

Product sense on a narrow, well defined feature, and the ability to find friction in a single flow.

How to approach it

  1. Define scope: sharing a post to Stories, DM, or an external app.
  2. Map the current flow and pain points: too many taps to reach a specific friend, no context added automatically.
  3. Segment by use case: sharing to a close friend via DM versus broadcasting to Stories.
  4. Prioritize the DM share to friend flow since it is the most frequent action.
  5. Propose smart suggested recipients based on recent interactions plus one tap reaction stickers on shared content.
  6. Define success as shares completed per session and fewer taps to complete a share.

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