Product design question

As a PM at Instagram, what new feature would you propose to enhance the platform?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Basic product-improvement reasoning: proposing one focused, well-justified feature rather than a list of ideas.

Pick a specific user segment, e.g. small creators trying to grow an audience, rather than 'Instagram users' broadly.
Name a concrete pain point: discovery is heavily weighted toward already-large accounts, making it hard for new creators to get found.
Propose a focused feature: a dedicated 'rising creator' discovery surface that samples emerging accounts to a relevant interest-matched audience.
Tie it to Meta's business goal: a healthier creator pipeline keeps content fresh and diverse, protecting long-term engagement.
Define success as follower growth rate for participating new creators and time-spent on the discovery surface.

Picks one specific, well-reasoned feature rather than a scattershot list.
Explains why the feature serves Meta's long-term interest, not just the creator's.
Defines a measurable outcome tied directly to the stated pain point.

Naming a feature Instagram already has, showing unfamiliarity with the current product.
No success metric, leaving the proposal unfalsifiable.

How would you prevent this surface from being gamed by engagement-bait content?
How would you measure if this actually grows the long-term creator base, not just a short-term spike?