Product design question

How would you improve Instagram stories?

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What this question tests

Tests product sense on a mature, high-usage feature competing directly against Snapchat and Instagram's own Reels for attention.

How to approach it

  1. Segment users: casual posters, creators using Stories for reach, and viewers who mostly watch without posting.
  2. Identify the pain point: Stories are ephemeral and hard to organize or revisit meaningful ones after 24 hours, unlike a curated Highlight.
  3. Propose an improvement: smarter, auto-suggested Highlights grouping (by trip, event, or theme) instead of requiring manual curation.
  4. Consider a creator-side angle: better performance analytics per Story slide to show where viewers drop off, similar to Facebook Stories' need.
  5. Define success: increase in Highlight creation rate and Stories completion rate, since both signal higher perceived long-term value.

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