Product design question
How would you improve Instagram stories?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests product sense on a mature, high-usage feature competing directly against Snapchat and Instagram's own Reels for attention.
How to approach it
- Segment users: casual posters, creators using Stories for reach, and viewers who mostly watch without posting.
- Identify the pain point: Stories are ephemeral and hard to organize or revisit meaningful ones after 24 hours, unlike a curated Highlight.
- Propose an improvement: smarter, auto-suggested Highlights grouping (by trip, event, or theme) instead of requiring manual curation.
- Consider a creator-side angle: better performance analytics per Story slide to show where viewers drop off, similar to Facebook Stories' need.
- Define success: increase in Highlight creation rate and Stories completion rate, since both signal higher perceived long-term value.
What a strong answer includes
- Targets a specific structural limitation (ephemerality without easy curation) instead of a cosmetic feature suggestion.
- Proposes automation (auto-suggested Highlights) to reduce the manual effort that likely limits Highlight adoption today.
- Uses an illustrative number, e.g. assume only 10% of Stories get saved to Highlights, showing a large gap between short-term posting and long-term value capture.
- Picks measurable outcomes (Highlight creation rate, completion rate) instead of vague 'engagement'.
Common mistakes
- Suggesting generic sticker or filter additions without identifying a structural user pain point.
- Ignoring competitive context, since Stories directly competes with Reels for the same screen time and needs differentiation.
Likely follow-up questions
- How would you differentiate Stories from Reels so they don't cannibalize each other?
- How would you validate auto-suggested Highlights don't feel intrusive or wrong to users?
More product design questions
- You’ve just joined Meta and have been tasked with launching a new product to help people at home during emergencies. What would you build?Meta · Product design · Medium
- How would you improve the Facebook Timeline?Meta · Product design · Easy
- Build a volunteer product for Facebook.Meta · Product design · Medium
- Design an application launching in the US marketplace that enables patients to find doctors.Meta · Product design · Hard
- Design a washing machine for Google.Google · Product design · Hard
- How would you make WhatsApp more user-friendly for the elderly to use?Meta · Product design · Medium
More questions from these companies
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop