Product design question

As a product manager at Instagram, design an audio product.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design within a mature platform, requiring a clear wedge into an already crowded audio space like podcasts and Spaces.

Clarify format: pre recorded versus live audio, since they serve different needs.
Segment Instagram's actual users: visual creators who already have an audience but not an audio distribution channel.
Identify the gap: creators want to reach their existing Instagram audience with audio without building a following elsewhere.
Prioritize a lightweight, creator first format that lives inside a creator's existing profile and feed.
Propose Audio Notes, short clips up to 3 minutes shareable to Stories and feed, transcribed automatically for accessibility.
Define success as creator adoption rate and audio post engagement relative to a comparable photo or video post.

Picks a specific, scoped format instead of trying to rebuild a full podcast platform.
Leverages Instagram's real asset, existing creator audiences, as the differentiator versus standalone audio apps.
Gives an illustrative number, for example assuming 15 percent of top creators try the format in month one.
Adds automatic transcription for accessibility and searchability, a concrete, checkable feature detail.

Proposing a full podcast platform that ignores Instagram's visual first, short attention span audience.
Ignoring that Instagram already tried similar audio experiments, without addressing why this would be different.

Chapters of the AI PM course that teach what this question tests.