Product design question

Design a new feature for Instagram targeting under-served users.

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What this question tests

Inclusive product design identifying a specific underserved segment and designing with their real constraints in mind.

How to approach it

  1. Pick a specific underserved segment rather than a vague 'everyone', for example users with low-bandwidth or unreliable internet access in emerging markets.
  2. Name pain points: high-resolution photo and video content consumes significant data, making Instagram expensive or slow to use on limited data plans.
  3. Propose a feature: a low-data mode that compresses media aggressively and preloads only text and thumbnails until a user chooses to load full content, similar to what Facebook Lite offers.
  4. Prioritize this over cosmetic features since data cost is a hard, binary barrier to entry for this segment, not a minor inconvenience.
  5. Define success as adoption rate of low-data mode in target markets and session frequency increase among users who previously churned due to data cost concerns.

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