Strategy question

You’re a Product Manager at Instagram and you've been asked if Instagram should stop supporting the verified accounts feature—what do you do?

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What this question tests

Strategic judgment on removing a trust feature, weighing user impact against platform integrity and business goals.

How to approach it

  1. Clarify why this is being asked: cost of running the verification program, or a strategic shift like consolidating with Meta verification.
  2. List who relies on the badge: public figures, journalists, and businesses who use it to prove authenticity to followers.
  3. Weigh the risk: removing verification could increase impersonation and reduce trust in high profile accounts.
  4. Consider an alternative: keep authenticity signals but fold verification into a broader paid or account-security-based system.
  5. Recommend against a full removal, proposing instead a redesigned, lower cost verification tied to Meta Verified.
  6. Define success as impersonation report rate and creator trust survey scores after any change.

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