Strategy question
You’re a Product Manager at Instagram and you've been asked if Instagram should stop supporting the verified accounts feature—what do you do?
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Strategic judgment on removing a trust feature, weighing user impact against platform integrity and business goals.
How to approach it
- Clarify why this is being asked: cost of running the verification program, or a strategic shift like consolidating with Meta verification.
- List who relies on the badge: public figures, journalists, and businesses who use it to prove authenticity to followers.
- Weigh the risk: removing verification could increase impersonation and reduce trust in high profile accounts.
- Consider an alternative: keep authenticity signals but fold verification into a broader paid or account-security-based system.
- Recommend against a full removal, proposing instead a redesigned, lower cost verification tied to Meta Verified.
- Define success as impersonation report rate and creator trust survey scores after any change.
What a strong answer includes
- Names the concrete groups affected, journalists and public figures who depend on the badge to prove authenticity.
- Weighs a real risk, rising impersonation and scams, against the operational cost savings from stopping the program.
- Proposes a middle path, folding verification into Meta Verified, rather than a binary keep or cut decision.
- Picks impersonation reports as a trackable metric to validate the decision after the fact.
Common mistakes
- Answering with a flat yes or no without weighing user trust against cost.
- Ignoring that this is now tied to Meta's broader paid verification strategy across apps.
Likely follow-up questions
- How would you communicate this change to affected creators?
- What would you do if impersonation reports spiked after the change?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop