Product design question

How to make brands onboarding smoother on Instagram for Influencer marketing.

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What this question tests

B2B-facing product design within a consumer platform: reducing friction for brands entering a new workflow, influencer marketing.

Identify the user: brands, especially small and mid-size businesses, wanting to run influencer marketing campaigns on Instagram but unfamiliar with the tools.
Name pain points: fragmented steps across discovering creators, negotiating deals, setting up branded content tags, and tracking campaign performance.
Propose a solution: a guided onboarding flow that walks a brand through creator discovery, deal setup, and branded content tagging in one linear path, with templates for common campaign types.
Prioritize creator discovery and branded content tagging setup first, since these are likely the most confusing and highest drop-off steps for first time brand users.
Define success as time to first completed campaign for new brand accounts and percent of brands who run a second campaign within 90 days.

Breaks the vague 'onboarding smoother' prompt into specific steps (discovery, deal setup, tagging) and picks the likely highest friction ones to fix first.
Proposes campaign templates for common use cases, reducing decision paralysis for brands new to influencer marketing.
Picks repeat campaign rate as a key metric, since retention, not just first-time completion, indicates the onboarding actually worked.

Proposing a vague 'simpler UI' fix without identifying which specific step causes the most drop-off.
Ignoring the creator side of the workflow, which also affects how smoothly a brand's campaign runs.

How would you identify which onboarding step has the highest drop-off today?
How would this onboarding differ for a large brand versus a small local business?