Product design question

How will you improve Instagram?

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What this question tests

Basic product sense on a mature app, requiring a specific, defensible improvement rather than a generic wish list.

How to approach it

  1. Pick a specific segment, for example creators with under 10,000 followers who struggle to grow beyond their existing audience.
  2. State their pain point: the algorithm favors already large accounts in Explore and Reels recommendations, making it hard for small creators to break through.
  3. Prioritize discovery fairness over adding new content formats, since format proliferation hasn't solved the underlying growth ceiling for small creators.
  4. Propose a change: a dedicated rotating discovery slot in Explore specifically surfacing quality content from smaller, growing accounts based on engagement rate, not follower count.
  5. Define success as follower growth rate for small creators and their retention on the platform versus a control group.

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