Product design question
How will you improve Instagram?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Basic product sense on a mature app, requiring a specific, defensible improvement rather than a generic wish list.
How to approach it
- Pick a specific segment, for example creators with under 10,000 followers who struggle to grow beyond their existing audience.
- State their pain point: the algorithm favors already large accounts in Explore and Reels recommendations, making it hard for small creators to break through.
- Prioritize discovery fairness over adding new content formats, since format proliferation hasn't solved the underlying growth ceiling for small creators.
- Propose a change: a dedicated rotating discovery slot in Explore specifically surfacing quality content from smaller, growing accounts based on engagement rate, not follower count.
- Define success as follower growth rate for small creators and their retention on the platform versus a control group.
What a strong answer includes
- Names a specific segment, small creators, instead of a vague improve Instagram for everyone answer.
- Identifies a real, checkable mechanism, algorithmic bias toward large accounts, as the root cause.
- Gives an illustrative number, for example assuming a 15 percent lift in follower growth rate for small creators exposed to the new discovery slot.
- Considers the trade off with large creator and advertiser interests, since discovery real estate is limited.
Common mistakes
- Proposing a laundry list of unrelated feature ideas instead of one focused, justified improvement.
- Ignoring the trade off this creates with existing large creators and advertisers competing for the same discovery space.
Likely follow-up questions
- How would you prevent this from being gamed by low quality but highly engaging content?
- How would you measure whether this actually improves the platform's creator ecosystem long term?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop